Agency

Lynn Ponder, Founder of webcitygirls.com has been recognized by her dedication and commitment to the online community with Award “Best Latina Network Leader” at LATISM 2016 Best in Tech Innovation and Social Media’

Entravision announced the launch of exclusive new animated video content for digital distribution on the company’s Erazno y La Chokolata app.

It’s been a tumultuous year for the advertising industry, and employees are feeling the fallout. Today, nearly half of industry employees say they suffer from low morale, a significant increase from 2015, according to the second annual Campaign US Morale Survey.

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present.

Scale (or multi-brand) retail programs have been around for a long time. This is not new news. However, when it comes to Hispanic scale programs, the dynamics tend to be a little different.

Millennial small and medium sized business (SMBs) leaders are redefining the advertising industry’s marketing approach with a digital-first shift, according to data from a new SMB survey.

Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B testing.

Nielsen announced that it will open its Consumer Packaged Goods (CPG) data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.

At the 4A’s annual Strategy Festival, on the heels of a panel called “The Truth About Strategy Talent,” LinkedIn and the 4A’s released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year. The professionals working in strategy roles—such as planners, creative strategists and digital strategists, among others—are also 40 percent more likely than employees in other agency roles to say they plan to leave their current agencies within six months or less.

Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.

Featuring a fresh and modern look and feel, the Hispanic campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.

TuYo Media announced the launch of its’ TuYo Radio on DASH radio and the return of international star Rocio “La Peligrosa” Sandoval to radio.

Advertising and marketing; these two words get thrown around quite often and many people think they’re synonymous at first glance, but in reality they are very different.

We appear to be surrounded by brands and products that are looking and trying very hard to be identified as “crafted.” Staged as a new idea, the irony is brilliant, given that many of these products or brands are actually just a slap-dash, jump-on-the-band-wagon replacement for an actually interesting piece of innovation. Marketers may be trying to tap into consumers’ desire for authenticity, but if it’s not genuine, they risk losing more than just sales.

WING announced that Victor Paredes as joined the agency as Director of Strategy.

The new report from GfK’s The Home Technology Monitor™ shows that these “self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).

When asked whether racial issues were improving in the U.S., males agree (strongly/somewhat) at almost double the rate than women did (50% vs. 27%, respectively). Males (36%) were also more likely to agree that politicians are trying to make their lives better when compared to females (20%).

The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and effectiveness.

NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.

The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.