Agency

It doesn’t matter what the age, gender or region of the world—travelers say their biggest pet peeve when flying is the person sitting right behind them kicking their seat.

Americans today have an enormous variety of content available to them at any time of day, and this material is available in a number of formats and through a range of digitally connected devices.

Azteca America announced the premiere of “El Beso del Escorpión” (“O Beijo do Escorpião”) on its digital platforms.

Nielsen’s fifth report on the Latino consumer, “From the Ballot Box to the Grocery Store,” underscores the continued rise of Hispanic influence and purchasing power across the U.S. Yet the August 28 death of Juan Gabriel, an iconic Latin recording artist whose songs are known across the globe, was met with tepid response from “total market” media. That’s unacceptable.  By Adam R Jacobson, Editor-In-Chief – Radio + Television Business Report

More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.

In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols.  The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.”  Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.

These days you read article after article and hear session after session at conferences that millennials represent a different mindset and a different approach to business. But more than how they were raised, it’s the economic environment affecting them.   In short, I don’t think it’s a “millennial thing.”  I think it’s an “economic thing.”

But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).

Circus led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office joining the team as Executive Creative Director.

The Olympics just concluded and it was the topic of a lot of conversation.

They will be the last white-majority generation with non-Hispanic whites only representing 52.9% of the generation and Hispanics representing almost a quarter of Gen Z at 23.5%.   By Mario X. Carrasco – ThinkNow Research’s Managing Partner.

Whoever wins this election, major governmental changes that could significantly affect the advertising sector are almost certain to take place. A major turnover of personnel will occur in D.C. next year regardless of the election’s winner. One of the first jobs for the new President will be to nominate someone to fill the vacancy on the Supreme Court. Since many of the recent decisions supporting First Amendment protection for advertising have been 5-4 decisions, the newly appointed Justice could have a very large impact on our industry.  

The current state of the media universe presents a bounty of boundless choice to today’s consumer. Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer.

The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.

By Gonzalo López Martí – Creative director, etc etc  /  LMMiami.com

• Apple is, allegedly, about to launch its new lineup of iPhones with one notable absence among its functionalities: the audio jack will, according to rumors, be discontinued.
• Yeah, say adiós to the little hole that connects your headphones to your device.
• Another of the bold disruptive moves that has made the Cupertino giant a sexy tech darling and global corporate leader.
• Another surprise to reinvent the game, attract the world’s attention and generate buzz.
• Speaking of bold moves and surprises that make people talk, who wasn’t taken aback when, a year or so ago, Univision terminated its decades-old, money-printing relationship with Mr. Mario Kreutzberger, aka Don Francisco?

Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award.

In a constantly evolving digital landscape, it’s no wonder that US marketers want their personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the next two years.

While the number of independent workers is expected to grow to 54 million people by 2020 (MBO Partners: State of Independence in America 2015), the rise of the “gig economy” many forecasters see on the horizon may develop slower than expected.

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food.

With the fast food industry projected to grow only about 2 percent annually over the next five years, according to IBIS World, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want?  By – Mario Xavier CarrascoThinkNow Research

Back in 1992 the phrase “It’s the economy, stupid!” became a slogan for Bill Clinton’s successful presidential campaign against incumbent President George H.W. Bush.  The advertising industry was in a simpler place in 1992 than it is now; most advertisers paid their agencies by commission, the Internet was not yet mainstream, media unbundling was in its infancy and agency relationships were much less complicated.  By Bill Duggan, Group EVP, ANA