By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM
While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.
Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire.
The report looks at new trends in the car-shopping process for several demographics, including women, Millennials, and Asian and Hispanic shoppers.
A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip, according to the 2016 Call Intelligence Index published by Invoca.
Major organizations across the globe are attuned to the urgent need to transform their business and operating models, in light of evolving customer behaviors, disruptive technologies, regulatory policies, and globalization.
Every two years, the Marketing Science Institute asks every MSI member company Trustee to provide input to help set priorities for the research that will guide our activities for the next few years. These priorities enable MSI to engage in its most critical mission: moving the needle on important marketing problems.
Surprisingly, those least likely to have a long American heritage are the ones who have the strongest American pride. In fact, white millennials have the lowest levels of pride compared with other ethnic groups within the generation.
On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).
The Media Rating Council (MRC) issued the final version of its Mobile Viewable Advertising Impression Measurement Guidelines. Updated based in part on cross-industry input received during a 30-day public comment period in April, the guidelines provide guidance for measuring viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
PwC released its 2016 Big Decisions Survey, focused on how enterprises around the world are limiting risk and leveraging data to make the Big Decisions that will give them a competitive edge.
Creative management platforms (CMPs) such as Flite, Spongecell, and Thunder are becoming more important to the digital advertising and media ecosystem, particularly as marketers require more and different kinds of creative assets in real time across many different geographies.
Companies driven by the mantra of “doing well by doing good,” a bandwagon many jumped on in recent years, seem poised to be sweetly rewarded by connecting more successfully and emotionally with Gen Zs (post-Millennials, born after 1995) than with prior generations.
The Cannes International Festival of Creativity is a yearly celebration that recognizes the best in creative advertising worldwide. June 25th marked the official culmination of the festival for 2016, which reflected a historic performance for Alma. The agency won a total of 8 Lions and 18 Shortlists, establishing a new record for the multicultural industry!
The final deadline for the ANA Multicultural Excellence Awards is approaching (July 8!), but if you need some extra application inspiration, just look to Allstate, who took home top honors in the Asian category last year. Their winning combination of nuanced, emotional insights and creative messaging helped them reach one of the fastest-growing multicultural segments in the nation: Asian Indians. I asked Georgina Flores (pictured), vice president of integrated marketing communications at Allstate, just how they built their strategy around their brand promise and how winning an award amplified these efforts. Read on to see how you, too, can elevate your brand by entering the Multicultural Excellence Awards. By Talia Fisher, associate manager of committees and conferences at ANA
Over 120 million strong in the U.S., multicultural Americans are a large, young and growing segment. And similar to the Millennial demographic, of which they comprise 40%, they’re a key group for the alcoholic beverage market.
Our first annual report on how well stakeholders are serving children and communities through youth sports offers grades, the latest data on participation rates, exclusive insights, and 50+ key developments in the past year in each of the areas of opportunity identified in our seminal 2015 report Sport for All, Play for Life: A Playbook to Get Every Kid in the Game.
Marketers have learned that embracing user-generated social content enhances their brands and builds stronger relationships with customers. But yet they still fear what their customers, especially social-savvy, trendsetting millennials, may say online about them.
My conclusion is that Cannes is an ad festival by tradition only anymore. What it has turned into is a tech-deal-makers meet, agency-deal-makers swap meet. Don’t get me wrong. Deal-making is really important. And to have a large number of buyers, sellers and middle men in one place is convenient, allowing for meeting after meeting after meeting in search of a deal. But it has very little to do anymore with celebrating great creative work.
The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms investigations into the major drivers of media performance.
