Agency

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

While Arthur W. Page Society members remain dissatisfied with the level of diversity and inclusion on their communication teams, few are being held accountable for developing and implementing strategies to improve. This is the key finding of a recent student conducted by Syracuse University and funded and released by the PRSA Foundation and the Plank Center for Leadership in Public Relations at the University of Alabama.

Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.

Alberto Cardenas will be gracing the airwaves this summer, representing favorite Old Spice new scent Desperado in the spots titled “Standoff” and “Perfect Ending.”

At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG category we also analyzed ROI data in relation to media shifts, courtesy of IRI. We were also able to get published quarterly sales data for 10 Non-CPG advertisers in retail, automotive, QSR, technology, entertainment and also relate media shifts to ROI for those.  By Bill Harvey / In Terms of ROI

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.

By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM

• Solutionism is increasingly present in the world of marketing and advertising.
• Two disciplines that used to be humanist crafts with a touch of alchemy are now permeated with growing doses of algorithmic pseudoscience.
• It is getting out of hand.

As we reflect on the success drivers of the 92 Breakthrough Winners across the five years of our study project, leadership has played a consistent, decisive role. Given its pressing importance, for 2016 we have chosen to elevate and dedicate this report to breakthrough leadership.

Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners has been selected by ADCOLOR to receive a Lifetime Achievement Award at the 10th Annual ADCOLOR Awards

CONTOBOX has hired Multicultural Media veteran, Felix Perez as VP of Multicultural Solutions.

More than nine in ten companies are struggling to deliver digital customer experiences that exceed their customers’ expectations, according to a new study from Accenture Interactive.

Compared with the rest of the world, Americans are feeling pretty good about their finances. While many consumers in other countries are living paycheck to paycheck and worrying about becoming unemployed, American consumers are comparatively unconcerned about their household’s financial future. This isn’t to say that US consumers are exuding confidence: financial-market volatility and the political uncertainty surrounding the upcoming presidential election are stoking fears of another downturn.  By Max Magni, Anne Martinez, and Rukhshana Motiwala

The world of measurement is changing – but a bit of enduring wisdom never hurts. For all that is new, the old rules still apply: great advertising builds great brands.

Over the last 30 years, business intelligence evolved from a cottage industry—whose main tool was a desktop computer—to a mature business using centralized, enterprise-wide analytic platforms underpinned by an enterprise data warehouse.  By Ian Dudley, Enterprise Architect

Marketers have long relied on agency partners for advertising efforts, but in recent years, the degree and level of collaboration occurring between the two entities appears to be expanding.

Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs with a question about exactly how to incorporate information skills into their organizations.

Tremor Video, Inc. and Cygnal announced the findings of a national voter research study that found key millennial and Hispanic voting audiences will be strongly influenced by online video this election season.

Research published by Asociación Mexicana de Internet (AMIPCI) in May 2016 reveals that internet users in Mexico will spend more time online in 2016 than they did in 2015.

Clarity Media Group designated New York-based communications strategists David Puente and Juliana Silva to head the global expansion of the company’s media training, presentation coaching and message development services

As part of the “Bring Your Challenges” initiative, Prudential together with DiMe Media launch the first ‘Women Inspired’ workshops designed to empower multicultural women entrepreneurs for career and financial success.