Agency
Income, Poverty and Health Insurance Coverage in the United States: 2022
The U.S. Census Bureau announced that real median household income in 2022 fell in comparison to 2021. The official poverty rate of 11.5% was not statistically different between 2021 and 2022. The Supplemental Poverty Measure (SPM) rate in 2022 was 12.4%, an increase of 4.6 percentage points from 2021. This is the first increase in the overall SPM poverty rate since 2010. Meanwhile, 92.1% of the U.S. population had health insurance coverage for all or part of 2022 (compared to 91.7% in 2021). An estimated 25.9 million or 7.9% of people did not have health insurance at any point during 2022, according to the 2023 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). That compares to 27.2 million or 8.3% of people who did not have health insurance at any point during 2021.
ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?
For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and influence on today’s American mainstream. Just how much? The Hispanic Marketing Council (HMC) will have those answers and more with its latest study, “IT’S TIME: The Growing Power of the Multicultural Majority.” On October 4, HMC will host a free event in New York City to reveal the top insights of the study and host a Q&A session—the event also will be live streamed. For more information, and to register for the in-person event or the simulcast.
The Surprising Origins of Our Obsession with Creativity
We tend to assume creativity is a timeless human value. But in fact, creativity has only been a regular part of our vocabulary since the middle of the twentieth century. Its first known written occurrence was in 1875, making it an infant as far as words go. By Samuel W. Franklin
How to Hold Creative Accountable for ROI
The logic that advertisers use to drive their creative decisions doesn't make sense.
The Video World is Growing FAST: the Longtail of CTV Expands its Reach
Comscore, Inc. released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May ‘22-May ‘23) with ad supported services capturing the bulk of new viewing.
Observing Hispanic Heritage Month
The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn't work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.
A better way to build a brand: The community flywheel
How are market leaders building and activating brands in the 2020s? To understand today, we must first look to the past.
Economy is Expanding but Momentum is Slowing
The economy is still growing, but not as fast as it was earlier this year, National Retail Federation Chief Economist Jack Kleinhenz.
More Unmarried Women Than Unmarried Men in the U.S.
The odds of finding a potential mate in the United States were in men’s favor in 2019; there were 89.8 unmarried men for every 100 unmarried women, according to a new U.S. Census Bureau analysis.
Loop Media announces Latino Content Channels for Businesses
Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its Latino-focused channels on the Company’s Loop TV platform.
2023 ANNUAL MOSAIC AWARDS Winners
The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
AI Partnerships: Looking Beyond the Creative Unions
There is a huge amount of excitement surrounding the latest marketing fixation, AI, and for good reason. It offers a wealth of opportunity, from simple fact-finding hacks through to content creation, most of which professionals are only just beginning to realize.
Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City
Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide.
Macias Creative Welcomes Multicultural Marketing Leader Kimberley McArthur as Chief Growth Officer
Macias Creative, an independent culture-first creative agency, announced the newest addition to their executive team, Kimberley McArthur, who joins as Chief Growth Officer. McArthur is a recognized multicultural and inclusive marketing leader with a distinguished career spanning over two decades within both agency and corporate.
New Guidelines to help Marketers start investing in Diverse Media Suppliers
The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers.
MaGO! PR Joins the 2023 Class of PRNEWS People of the Year
MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023.
5 Fragrance Consumer Trends You Should Know [INFOGRAPHIC]
Fragrance usage in the U.S. is slightly up over last year, driven mostly by Gen Z. Understanding who fuels the latest trends can help you align to consumer behavior and unlock business growth. Our Fragrance Consumer Report tells the most complete story to inform your strategies.
THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO
Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling.
MANÁ Launches First-Ever Local Social Impact Initiative as Part of Second Leg of U.S. tour
Following decades of world-wide service and advocacy, MANÁ, Latin America's most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners: Latino Victory Foundation, PoderLatinx, Mi Familia Vota and Mamas Con Poder.
