Agency

The sharing economy and on-demand services are weaving their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide

As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?

The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020.

Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders.  The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition.  By Vicente Navarro, VP of Business Development at AC&M Group

As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it.

Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).

República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications

Sensis has launched SensisChallenges – a specialized practice for the design and execution of custom challenges.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced that it is launching the “Conoce a Don Francisco” sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company’s “Cuida Tu Don” initiative.

Entravision Communications Corporation announced the promotion of Don Daboub to Executive Vice President of Integrated Marketing Solutions (EVP – IMS), Mountain Region, effective immediately.

100% of America’s Upscale consumers’ growth between 2011 and 2014 came from Multicultural Upscale HHs whereas White Non-Hispanic (WNH) Upscales declined. 

Few people would answer “yes” to this question—yet that’s the current state of package design at many consumer products companies.

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

According to a recently released survey conducted by outsourced content marketing company Tempesta Media over 64 percent of digital agencies report that they are either stable or growing. In fact, digital agencies and PR firms paint a decidedly positive picture. Of the 50 percent of agencies reporting outright growth, the median growth rate was 26 percent. The accelerating commitment to content marketing is an important factor in building this confidence.

The increasingly connected world we live in continues to drastically alter the relationship between brands and their customers. Arguably this change is most obvious in the growing expectation for always-on, real-time interactions across any device. More often, newer, disruptive entrants—not incumbent brands—are setting these new standards for customer expectations.

Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.

What if I told you younger TV viewers would “never watch television” or “never going to get cable boxes”? You might ask: OK, what devices then– and how many?

The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.

Chicago based PACO Collectivecelebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others.

AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately.