Agency

Houston shortstop, and reigning Rookie of the Year, Carlos Correa has joined forces with the Recreational Boating & Fishing Foundation’s (RBFF) Vamos A Pescar™ campaign to spread the joy of two of America’s favorite pastimes – fishing and boating.

Univision Communications Inc. (UCI) announced the selection of AOL to support the company’s linear programmatic TV ad buying efforts.

Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.

The American middle class is losing ground in metropolitan areas across the country, affecting communities from Boston to Seattle and from Dallas to Milwaukee. From 2000 to 2014 the share of adults living in middle-income households fell in 203 of the 229 U.S. metropolitan areas examined in a new Pew Research Center analysis of government data.

Packaging remains one of the most underleveraged marketing tools—despite the fact that, when done right, it can generate a significant lift in forecasted sales revenue.

Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.

New York Women in Communications, Inc. has announced the awardee of its Esperanza Scholarship, sponsored by d expósito & Partners, LLC, the New York-based Hispanic advertising and marketing agency.

Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a number of cutting-edge digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment.

The Class of 2016 is optimistic about their job prospects, despite a growing trend in underemployment, and seeking employers that offer meaningful work, ongoing learning opportunities and a fun workplace culture, according to a new study by Accenture on the workforce of the future.

Americans’ utilization of a wide array of payments options, and their demand for others, is driving innovation in the payments category.

Nearly three-quarters (73%) of US female internet users say they at least sometimes receive marketing messages directed specifically to women. But 74% of respondents said they prefer messages that are gender neutral.

Club América, Liga MX’s most-followed and most-victorious Mexican soccer club of all time, officially revealed part of its expansion plans into the United States for 2016 and beyond.

The study shows that half of younger males (18-34) say they tend to remember ads in original digital video more than they did a year ago (31%). The same holds true for a greater percentage of the overall original digital video audience (38% vs. 29% a year ago).

Instagram influencers who have the most followers don’t necessarily garner the most “likes” and comments. Research from Markerly revealed that users who sign up for Markerly’s network with fewer than 1,000 followers get more “likes” and comments on average than those with more than 10 million followers.

Wonderful Pistachios announced  that Jared Borgetti, soccer player for the Mexican National Team, will serve as the brand’s ambassador for a series of activations in celebration of this summer’s international soccer tournament taking place across the U.S.

We’re in a new era of health consumerism. Patients are making informed decisions about their own health and demanding better access and communication from healthcare providers.

Holly McGavock has joined Edelman VP Planning, Corporate & Public Affairs.  Prior to joining Edelman, Ms. McGavock was Planning Director at Grey Group and Director of Planning at Wing in New York.

Univision Communications Inc. (UCI) announced the launch of Univision Story House, a new content development and production venture that will produce original content for UCI’s portfolio of owned networks as well as third party networks and platforms

Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.