Agency

Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030.

Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.

The percentage of Asians in the U.S. with a bachelor’s degree or higher rose to 54 percent in 2015, up from 38 percent in 1995, according to a new report from the U.S. Census Bureau. In addition, Asians and non-Hispanic whites were more likely to hold a bachelor’s degree or higher when compared with blacks and Hispanics.

beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.

The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.

Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.

The king of horoscopes, Walter Mercado, thinks you should try your luck by playing the new Money Monopoly Game at McDonald’s.

Key members of the team behind FOX’s runaway hit series EMPIRE will appear at NAB Show next month in Las Vegas.

Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.

Extreme Reach has created an infographic that shines a light on the talent behind TV ads and the challenges that arise when those commercials are used online.

Digital ad spending in Latin America is set to reach new heights this year, according to eMarketer’s latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.

“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.

Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.

National Puerto Rican Day Parade, Inc. announced that WABC7-TV, Channel 7 will be the broadcast home and official English language television station of the 59th Annual National Puerto Rican Day Parade, live from Fifth Avenue, on Sunday, June 12, 2016. 

2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. eMarketer estimates US total media ad spending will top $192 billion for the year, partly driven by the US presidential election and the Rio Summer Olympics, as explored in a new eMarketer report, “US Ad Spending: eMarketer’s Estimates for 2016.”

In the late 1960s, the Fritos® brand was represented by an extremely popular cartoon named Frito Bandito, a Mexican character who spoke broken English and robbed people of their Fritos® corn chips.  Although the character was a popular marketing device, critics claimed that it was offensive as it referenced the “Mexican bandit” stereotype in western movies.  Under pressure from activists and Congressional hearings about ethnic stereotypes on TV, Frito Lay abandoned the cartoon around 1969.

CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers’ bodies, arguably building and requiring a much closer connection with customers.

Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.

By Gonzalo López Martí    – Creative director, etc  /  LMMIAMI.COM

Disclaimer: from here on I’ll delve into some arcane theoretical issues of our business.
Read on at your own risk.
My bet is virtual & augmented reality will push advertising to go surreal.
All the way.
Salvador Dalí surreal.

Population losses in Puerto Rico have accelerated in recent years, affecting every corner of the island and continuing the largest outmigration in more than 50 years, according to a Pew Research Center analysis of newly released county-level Census Bureau data.