Agency

The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.

One of the most influential Latino filmmakers is joining a powerful roster of CMOs, authors, entertainers, media executives and researchers who are at the forefront of change and innovation in their industries. AHAA: The Voice of Hispanic Marketing is excited to announce its latest keynote speaker at its Annual Conference at the Nobu Eden Roc in Miami: Roberto Orci, the billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films.

Casanova Pendrill launched a 360 Virtual Reality project this week, one of the first in the Hispanic space.

Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA.  The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with the up and coming Hispanic teen segment.  By Captura Group

By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM

• As you might have read in Adweek, Adage, the New York Post, etc, etc, Gustavo Martínez, JWT’s worldwide chairman & CEO, is in trouble.
• Big trouble.
• The accusations are simply too serious.
• If you ask me his career in the rarefied stratosphere of the ad racket is over.
• Deservingly or not.
• Even if he manages to prove his innocence and win in court, the whole snafu is so toxic that he will have to step down sooner rather than later.

Our job is not always easy, since many times we need to manage the public relations process in the US Hispanic Market, which is solely Business to Consumer (B2C) driven.  By Gene Bryan / Hispanic Media Sales, Inc.

PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer PR campaigns because you must sell the company first and the product or service second.

It takes a special kind of person to be successful in business-to-business (B2B) public relations. They need to be ambitious, excited at the prospect of understanding how companies operate, detail-oriented, creative and (in agencies at least) highly organised and efficient.  By Heather Baker, @TopLineFounder

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

Entravision Communications Corporation launched an APP for El Show de Erazno y la Chokolata.  

Casanova Pendrill announced two senior hires to its management roster.  Jean Malley-Vega joins the Agency’s New York office as Vice President, Group Account Director and Humberto Rodriguez joined the Costa Mesa, CA office as Director of Production.

CMOs traditionally have focused on the big picture. They understand powerful consumer insights and seek to harness their agency partners to turn them into effective communications. There’s expectation and trust in this process. They sign off on the purchase of a box of 20 pralines but all too often what they get are three coffee creams.

Perspectives on Media Transparency from All SidesIn the past two decades, inventions and innovations have shifted how we consume media. From print to television to desktops to mobile, we’re now connected to publishers, advertisers and one another in an instant, from any place in the world. Just in the past four years, digital engagement by consumers has more than doubled, led primarily by the massive growth in mobile.

More adults make restaurant and retail purchases on the weekends than do so during the week, research found.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, introduced a new Spanish-language video about imposter scams at the Legislative Summit hosted by the National Association of Hispanic Publishers and the National Newspaper Publications Association.

Fernando Sánchez Servitje, grandson of Grupo Bimbo Co-Founder Don Roberto Servitje Sendra, has advanced his professional career by joining Legion Advertising LLC as an esteemed Partner and Director.

This software-advertising company, headquartered in Silicon Valley, is offering a full suite of enterprise applications available to US Hispanic market.

Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building a business case can fund them, secure buy-in, and build momentum.

The sharing economy is booming. Some of the most highly valued tech companies in the past decade have been spawned from this new economic model, tapping into the collective for services rather than a single entity. With sky rocketing valuations comes tremendous pressure to consistently increase revenue for investors in order to set themselves up for an eventual IPO.