Agency

The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.

There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.

Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.

Sensis was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention.

By Gonzalo López Martí    LMMIAMI.COM

• For months I made a point of avoiding the Trump topic.
• Socially & professionally.
• The “troll treatment”, to use social media parlance.
• One must never acknowledge the existence of a troll.
• You don’t give trolls the privilege & luxury of your attention.
• It’s akin to giving them the oxygen they need to survive.
• SocMed 101.
• However, the Donald is not a troll anymore.

The first of several Univision Media Centers planned for middle schools in the U.S., this first of its kind facility will provide students with the tools and training to understand how a media newsroom operates.

The 4A’s and ANA—issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.

The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.

The Aspen Institute Latinos and Society Program and the Aspen Institute Citizenship and American Identity Program convened a diverse group of  distinguished  scholars, organizers, and other experts and leaders to discuss the challenges and causes of  low Latino civic participation and to develop recommendations for unlocking Latino civic potential in the United States.

In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.

The latest findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.

Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.

In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces.  by Michael Bazigos, Chris Gagnon, and Bill Schaninger

It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.

Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet.

Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.

This study presents precise data on  the Latino electorate, registered  voters, and actual voters in  presidential elections between 1992 and 2012 with projections to 2016.

For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.

Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers.

It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.