Agency

In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?

STRATA announced  it has partnered with National CineMedia (NCM), America’s Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time. 

In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs.

The IAB Education Foundation and its iDiverse initiative announced the launch of an entry-level training, certification, and job placement pilot program, establishing a first-of-its-kind, user-friendly path for diverse and underrepresented minority candidates to join the digital media and marketing workforce.

Entravision Communications Corporation  announced the promotions of Lilly Gonzalez to Executive Vice President of Integrated Marketing Solutions (EVP – IMS), East Coast, and Humberto Hormaza to Senior Vice President, Integrated Marketing Solutions (SVP – IMS), Orlando

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).

Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).

By Gonzalo López Martí         LMMIAMI.COM

• Millennials live in a sort of protracted adolescence.
• Not necessarily their fault.
• See, “modern capitalism”- for lack of a better definition- needs consumers to behave as teenagers starting at the tender age of 9 and well into our 60s.
• Existentially obsessed with success, popularity and youth.
• Continually under the urge of instant gratification.
• Even if your helicopter parents cater to your every whim and tell you once and again since your earliest childhood that you are special and can be whatever you want to be in life, by the time you reach adulthood reality hits you.

HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.

The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study.

The Hispanic Scholarship Fund (HSF) announced the election of Lisa Garcia Quiroz, Senior Vice President, Time Warner Inc., and President, Time Warner Foundation, as the Chair of the Board of Directors

Anomaly in New York announced that  they have hired management and creative executives: Giovanni Villamar, previously at Dieste; and Mauricio Galván previously at d expósito, Totality HAVAS and Vidal Partnership.

As I reflected on 2016 goals for our multicultural division, I was trying to think through the process of listing what we did well and what we could have done better to put a report and strategic plan together for senior leadership meetings. Perhaps the most important component of these plans was highlighting our most valuable resource: people.  By Roberto Siewczynski – SVP, Group Director at Epsilon

As of now, only LPM (25 largest) markets are accredited by the Media Rating Council, MRC for NSI Local Monthly reports. The entire multiple measurement approaches to spot’s measurement of the balance of 210 markets, including the new so called “viewer assignment model,” which uses a probability-of-viewing model based on look-alike homes within the area, is currently under MRC review.

Programmatic is no longer just a buzzword. It’s a growing groundswell within the ad realm that shows no signs of slowing. In fact, eMarketer estimated that programmatic would make up 25% of the $58.6 billion in digital advertising spent in 2015. But while it’s clear that the automatic buying and selling of digital ads is poised to make an even bigger impact in 2016, many in the industry are still grappling with one big question: How do I measure it?

The large footprint of Latino millennial eligible voters reflects the oversized importance of youth in the U.S.-born Latino population and as a source of Latino eligible voter growth.

While there is an over-abundance of consumer data and analytics, marketers have yet to master what meteorologists and economists do best: funnel this multiplicity of data into actionable insights to reliably anticipate and predict what’s ahead and then prepare for it.

Agency executives—more so than senior marketers—plan to increase spending on a variety of different formats in 2016, including digital, social and mobile.

Columbia University’s Graduate School of Journalism and Telemundo News announce a new partnership that will kick off with a daylong conference “The Latino Vote: Myth vs. Reality,” scheduled to take place in New York City on Friday, January 29 beginning at 9 a.m.

Liberty Tax recently named business leader and international speaker and author Laura Contreras Rowe to lead growth efforts in the Hispanic market as Chief Operating Officer of its SiempreTax+ brand.