Agency

Dieste Inc. has named agency executive creative director Ciro Sarmiento its new Chief Creative Officer, effective February 1st.

Multidisciplinary brand culture and communications firm (add)ventures is expanding its Miami office with the addition of Camila Moller as director of strategy/marketing and  Michelle Spriegel as specialist of pr/social media.

Wonderful Pistachios announced that TV personality, certified master life coach and bicultural motivational speaker Laura Posada will serve as the brand’s Latina ambassador to promote the health attributes of pistachios and the importance of healthy snacking habits among Hispanics.

Telemundo announced that its local Telemundo-owned stations will hold local voter registration drives this year across the United States to help raise awareness about the importance of civic participation and help increase the number of Hispanics who register to vote.

Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto  Mier y Terán President/GM of the stations.

Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Many organizations have been concerned lately with the implications of the increased and prolonged use of multiple screens by young and also older people.  The Kaiser family foundation, Ipsos, The Pew Research Center, and others have conducted studies in which they have found that the access to smartphones in particular has increased dramatically.  Also, that infants use tablets and smartphones even when watching television.  Many report fatigue and other strain related issues.  And as we know some run into walls and have accidents when driving, biking, etc. while texting or doing some other activity on their mobile devices.  By Felipe Korzenny, Ph.D.

Univision Communications Inc. (UCI) and Onion Inc., a digital media company with comedy brands that include The Onion, announced that UCI’s digital-arm is a minority investor in Onion Inc.

Back by popular demand and with some contributions by peers & colleagues.  D’you miss reasons 1 through 10 & 11 through 20?  By Gonzalo López Martí / LMMIAMI.COM

Planning on hitting some industry events in 2016?  Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors?  Grab cool tchotchkes?

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.

As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research consultancy, TNS, many brands who invest heavily in high profile advertising spots are failing to realise their potential.

We all know that marketers are fixated by Millennials, and many readers of this blog will know that I struggle to understand why.  By Nigel Hollis

Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year’s plan now.  By Lee Vann, Founder and CEO, Captura Group

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers’ lives – and how they bring those roles to life across platforms and touchpoints.

While traditional marketing is all about perfecting a brand’s external image, virtual reality marketing can give consumers an inside look into the heart of the brand. Products go through long journeys before they end up on a store shelf, and companies are eager to tell those stories. Rachel Harris, director of national brand activation at Beam Suntory, spoke with eMarketer’s Maria Minsker about a recent behind-the-scenes virtual reality campaign at the spirits maker.

Univision Communications Inc. (UCI) named Jorge “Pepo” Ferradas president of UCI’s music division. In this newly created position, he will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team.

The faces of Mary Kay entrepreneurs are looking younger, not only because of the iconic company’s skincare and color cosmetics but also due to a growing number of young Mary Kay Independent Beauty Consultants.

Moen announced that it has named Havas Chicago lead strategic brand and media agency of record.

Facebook CEO, Mark Zuckerberg, broke the traditional workplace mold when he made a billion dollars wearing a hoodie. This led to a new era in the workplace and while Silicon Valley quickly mimicked this approach, established companies and seasoned CEO’s had some reservations about changing their company culture.  By Eliot Burdett, CEO of Peak Sales Recruiting