Agency

Advertising endeavors to do many things: inspire, motivate, persuade. One thing that it almost certainly never attempts to do is “creep out” its intended audience. However, when consumers talk about targeting, one of the phrases they most frequently use is, in fact, “creeped out.”  By Joline McGoldrick – Research Director / Millward Brown Digital

And one day you come to the realization: everything we’ve heard about those darned Millennials has been previously said about us Hispanics. Hopelessly spoiled? Check. Unruly? Check. Mentally scattered and unable to follow instructions? Check. Collaborative? Prone to self-employment and job hopping? Check. Hey, don’t take my word for it, y’all.  By Gonzalo López Martí /  LMMIAMI.COM

The Federal Trade Commission filed an administrative complaint charging that Staples, Inc.’s proposed $6.3 billion acquisition of Office Depot, Inc. would violate the antitrust laws by significantly reducing competition nationwide in the market for “consumable” office supplies sold to large business customers for their own use.

Healthcare, as an industry, is uniquely positioned to create powerful social innovation by virtue of the connections between patients, as well as within the community of doctors. The fact that there are almost no good examples of social healthcare brands cannot be written off purely to FDA regulations (or the lack thereof) in this area. The root of the issue is a lack of understanding of how social and technological innovations really affect culture, and how marketing needs to reflect it. A presence of social platforms is a far cry from an understanding of what it is to be a social brand.

Category management in the food retail industry is stagnant, according to a new study by Food Marketing Institute (FMI), Deloitte Consulting LLP, and Winston Weber, but a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.

SAP Hybris announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”

By adding an average of 281 people per day during the last year, North Carolina’s population crossed the 10 million mark, making the state the ninth in that category, according to U.S. Census Bureau state population estimatesy.

This report looks at the media consumption habits of U.S. consumers of legal drinking age (LDA). It provides three different perspectives.

This is the second consecutive year the ANA surveyed its members to identify the Marketing Word of the Year. Members chose from 13 words that also included ad blocking, customer journey, disruption, experiential, fraud, the Internet of Things, mediapalooza, sharing economy, and viewability.

With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.

Classic holiday traditions like watching holiday specials and playing board games after dinner continue to endure, but newer technology-based pastimes like Netflix binge watching and video and mobile games are becoming emerging traditions.

HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview.  To download click on image or CLICK HERE.

Download your free copy of the the 2015 Hispanic Post Upfront Guide.

Click image or CLICK HERE to download.

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Luis Gonzalez founder of Miami based C-Com Group, Inc. and Manuel Machado founder of Miami based MGSCOMM have joined forces and will Co-Chair the new growth strategy for the C-Com Group.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.

The Internet of Things will open an entirely new dimension of consumer targeting.

As we wrap up 2015 and head toward 2016, I must admit I’m a little surprised at the lack of surprises resulting from the big agency reviews that took place this year.