Agency

SAP Hybris announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”

By adding an average of 281 people per day during the last year, North Carolina’s population crossed the 10 million mark, making the state the ninth in that category, according to U.S. Census Bureau state population estimatesy.

This report looks at the media consumption habits of U.S. consumers of legal drinking age (LDA). It provides three different perspectives.

This is the second consecutive year the ANA surveyed its members to identify the Marketing Word of the Year. Members chose from 13 words that also included ad blocking, customer journey, disruption, experiential, fraud, the Internet of Things, mediapalooza, sharing economy, and viewability.

With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.

Classic holiday traditions like watching holiday specials and playing board games after dinner continue to endure, but newer technology-based pastimes like Netflix binge watching and video and mobile games are becoming emerging traditions.

HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview.  To download click on image or CLICK HERE.

Download your free copy of the the 2015 Hispanic Post Upfront Guide.

Click image or CLICK HERE to download.

read more ›

Luis Gonzalez founder of Miami based C-Com Group, Inc. and Manuel Machado founder of Miami based MGSCOMM have joined forces and will Co-Chair the new growth strategy for the C-Com Group.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.

The Internet of Things will open an entirely new dimension of consumer targeting.

As we wrap up 2015 and head toward 2016, I must admit I’m a little surprised at the lack of surprises resulting from the big agency reviews that took place this year.  

The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.

In late 2015, AdMedia Partners, Inc. conducted its 22nd annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in 2016.

It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our leaders. On many days in our very recent memory, it’s hard to argue that the world isn’t going to hell in a handbasket.

No matter your brand, your client or your industry, everyone is looking to get noticed. In order to make this happen, it’s important to have a solid PR strategy in place. The world of PR is drastically changing, and in order to get in the spotlight you need to be innovative and forward-thinking. Companies and their PR agencies have become increasingly savvy in an attempt to stay relevant and to increase brand awareness. Catching the attention of the masses is not always as simple as just distributing a press release.  By Alejandra Londoño / Vice President of International Expansion at Juan Valdez

If everything you read about millennials is only partially true, then we as employers should be afraid to hire anyone who was born in the ‘80s. Thus, if I was a millennial (which I am not), I would feel pretty bad about myself and the likelihood of reaching my fullest potential given all of the negative things that have been said and written about me—from my work ethic, need for positive affirmation and inability to take criticism to my lack of loyalty and quest for the fastest route to the corner office. So I thought I would provide the many millennials in the workforce with a can’t-miss plan for professional success that will, once and for all, quell all the haters out there.  By Michael A. Olguin / President of Havas Formula