By Gonzalo López Martí LMMIAMI.COM
- Millennials live in a sort of protracted adolescence.
- Not necessarily their fault.
- See, “modern capitalism”- for lack of a better definition- needs consumers to behave as teenagers starting at the tender age of 9 and well into our 60s.
- Existentially obsessed with success, popularity and youth.
- Continually under the urge of instant gratification.
- Even if your helicopter parents cater to your every whim and tell you once and again since your earliest childhood that you are special and can be whatever you want to be in life, by the time you reach adulthood reality hits you.
HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.
The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study.
The Hispanic Scholarship Fund (HSF) announced the election of Lisa Garcia Quiroz, Senior Vice President, Time Warner Inc., and President, Time Warner Foundation, as the Chair of the Board of Directors
Anomaly in New York announced that they have hired management and creative executives: Giovanni Villamar, previously at Dieste; and Mauricio Galván previously at d expósito, Totality HAVAS and Vidal Partnership.
As I reflected on 2016 goals for our multicultural division, I was trying to think through the process of listing what we did well and what we could have done better to put a report and strategic plan together for senior leadership meetings. Perhaps the most important component of these plans was highlighting our most valuable resource: people. By Roberto Siewczynski – SVP, Group Director at Epsilon
As of now, only LPM (25 largest) markets are accredited by the Media Rating Council, MRC for NSI Local Monthly reports. The entire multiple measurement approaches to spot’s measurement of the balance of 210 markets, including the new so called “viewer assignment model,” which uses a probability-of-viewing model based on look-alike homes within the area, is currently under MRC review.
Programmatic is no longer just a buzzword. It’s a growing groundswell within the ad realm that shows no signs of slowing. In fact, eMarketer estimated that programmatic would make up 25% of the $58.6 billion in digital advertising spent in 2015. But while it’s clear that the automatic buying and selling of digital ads is poised to make an even bigger impact in 2016, many in the industry are still grappling with one big question: How do I measure it?
The large footprint of Latino millennial eligible voters reflects the oversized importance of youth in the U.S.-born Latino population and as a source of Latino eligible voter growth.
While there is an over-abundance of consumer data and analytics, marketers have yet to master what meteorologists and economists do best: funnel this multiplicity of data into actionable insights to reliably anticipate and predict what’s ahead and then prepare for it.
Agency executives—more so than senior marketers—plan to increase spending on a variety of different formats in 2016, including digital, social and mobile.
Columbia University’s Graduate School of Journalism and Telemundo News announce a new partnership that will kick off with a daylong conference “The Latino Vote: Myth vs. Reality,” scheduled to take place in New York City on Friday, January 29 beginning at 9 a.m.
Liberty Tax recently named business leader and international speaker and author Laura Contreras Rowe to lead growth efforts in the Hispanic market as Chief Operating Officer of its SiempreTax+ brand.
Dieste Inc. has named agency executive creative director Ciro Sarmiento its new Chief Creative Officer, effective February 1st.
Multidisciplinary brand culture and communications firm (add)ventures is expanding its Miami office with the addition of Camila Moller as director of strategy/marketing and Michelle Spriegel as specialist of pr/social media.
Wonderful Pistachios announced that TV personality, certified master life coach and bicultural motivational speaker Laura Posada will serve as the brand’s Latina ambassador to promote the health attributes of pistachios and the importance of healthy snacking habits among Hispanics.
Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto Mier y Terán President/GM of the stations.
Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.
Many organizations have been concerned lately with the implications of the increased and prolonged use of multiple screens by young and also older people. The Kaiser family foundation, Ipsos, The Pew Research Center, and others have conducted studies in which they have found that the access to smartphones in particular has increased dramatically. Also, that infants use tablets and smartphones even when watching television. Many report fatigue and other strain related issues. And as we know some run into walls and have accidents when driving, biking, etc. while texting or doing some other activity on their mobile devices. By Felipe Korzenny, Ph.D.
