Agency

Programmatic is no longer just a buzzword. It’s a growing groundswell within the ad realm that shows no signs of slowing. In fact, eMarketer estimated that programmatic would make up 25% of the $58.6 billion in digital advertising spent in 2015. But while it’s clear that the automatic buying and selling of digital ads is poised to make an even bigger impact in 2016, many in the industry are still grappling with one big question: How do I measure it?

While there is an over-abundance of consumer data and analytics, marketers have yet to master what meteorologists and economists do best: funnel this multiplicity of data into actionable insights to reliably anticipate and predict what’s ahead and then prepare for it.

Agency executives—more so than senior marketers—plan to increase spending on a variety of different formats in 2016, including digital, social and mobile.

Columbia University’s Graduate School of Journalism and Telemundo News announce a new partnership that will kick off with a daylong conference “The Latino Vote: Myth vs. Reality,” scheduled to take place in New York City on Friday, January 29 beginning at 9 a.m.

Dieste Inc. has named agency executive creative director Ciro Sarmiento its new Chief Creative Officer, effective February 1st.

Liberty Tax recently named business leader and international speaker and author Laura Contreras Rowe to lead growth efforts in the Hispanic market as Chief Operating Officer of its SiempreTax+ brand.

Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto  Mier y Terán President/GM of the stations.

The large footprint of Latino millennial eligible voters reflects the oversized importance of youth in the U.S.-born Latino population and as a source of Latino eligible voter growth.

Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Univision Communications Inc. (UCI) and Onion Inc., a digital media company with comedy brands that include The Onion, announced that UCI’s digital-arm is a minority investor in Onion Inc.

Many organizations have been concerned lately with the implications of the increased and prolonged use of multiple screens by young and also older people.  The Kaiser family foundation, Ipsos, The Pew Research Center, and others have conducted studies in which they have found that the access to smartphones in particular has increased dramatically.  Also, that infants use tablets and smartphones even when watching television.  Many report fatigue and other strain related issues.  And as we know some run into walls and have accidents when driving, biking, etc. while texting or doing some other activity on their mobile devices.  By Felipe Korzenny, Ph.D.

Back by popular demand and with some contributions by peers & colleagues.  D’you miss reasons 1 through 10 & 11 through 20?  By Gonzalo López Martí / LMMIAMI.COM

Planning on hitting some industry events in 2016?  Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors?  Grab cool tchotchkes?

Univision Communications Inc. (UCI) named Jorge “Pepo” Ferradas president of UCI’s music division. In this newly created position, he will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team.

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.

As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research consultancy, TNS, many brands who invest heavily in high profile advertising spots are failing to realise their potential.

We all know that marketers are fixated by Millennials, and many readers of this blog will know that I struggle to understand why.  By Nigel Hollis

Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year’s plan now.  By Lee Vann, Founder and CEO, Captura Group

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers’ lives – and how they bring those roles to life across platforms and touchpoints.

While traditional marketing is all about perfecting a brand’s external image, virtual reality marketing can give consumers an inside look into the heart of the brand. Products go through long journeys before they end up on a store shelf, and companies are eager to tell those stories. Rachel Harris, director of national brand activation at Beam Suntory, spoke with eMarketer’s Maria Minsker about a recent behind-the-scenes virtual reality campaign at the spirits maker.