Agency

No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement, patriotism and honor.

The world of marketing is rapidly changing, and for many marketing leaders, millennials are at the top of the list from an engagement perspective. The question I regularly hear from marketing leaders in retail, consumer goods and broader industries is, “What are best practices for marketing to millennials?”

More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).

I feel like a different person when I speak in Spanish then when I speak in English.  By Cindy Correa – Sr. Brand Strategist at Orci

Technology & Electronics Companies Emerge as Modern-Day “Leader Brands,” Between 1999 and 2014, 47 percent of brands fell off the top 100 “leader brands,” according to a PwC US study.

What makes the world’s top executives cringe?

While TV advertising once meant only broadcast or cable seen on a television set, only a third of companies in this Forbes Insights/Simulmedia survey define television advertising that way now. Half consider TV advertising to be linear advertising (broadcast or cable) seen on any device, and a fifth think of it as any video on any device.

Symphony Advanced Media (SymphonyAM) announced the results from its mid-Fall television season monitoring. Insights upend pre-established expectations of Fall season viewing for networks and advertisers by revealing that Millennials only watch Live TV 30 percent of the time, with an additional 30 percent of their time spent viewing programs via over-the-top (OTT), video-on-demand (VOD) beyond 3 and DVR platforms beyond 7.

What will networks do if two extremely lucrative ad categories — pharmaceuticals and fantasy sports — drop out of the ad game?

Although many observers have documented a global decline in democratic rights in recent years, people around the world nonetheless embrace fundamental democratic values, including free expression.  By Richard Wike and Katie Simmons

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Why is it that marketing gurus always want to kill off television, or at least inflict a flesh wound? FMCGs are today reporting that they would be spending less on television and more on digital if their retailers would play ball — but instead, their “trade partners” expect brands to be supported with television advertising, and so buying spots watched by millions on their sofa carries on.

More Mexican immigrants have returned to Mexico from the U.S. than have migrated here since the end of the Great Recession, according to a new Pew Research Center analysis of newly available government data from both countries. The same data sources also show the overall flow of Mexican immigrants between the two countries is at its smallest since the 1990s, mostly due to a drop in the number of Mexican immigrants coming to the U.S.  By Ana Gonzalez-Barrera

Children’s Miracle Network Hospitals, in partnership with Azteca America, hosted a six-hour “Salvé Un Angelito…¡Te Toca!” live television event on Nov. 14, raising $500,000. 

The biggest night in Latin music returns to the city of Las Vegas, bringing with it many brands that will leverage the equity and power of the Latin GRAMMY brand to better connect with Hispanic consumers.  By Lili Gil Valletta

Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.

The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.

This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.

John Reilly has been elevated to Senior Vice President Entertainment & Multicultural communications at Rogers & Cowan.

According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.