Agency

A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.

More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.

The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.

Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.

Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.

Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.

the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.

By Gonzalo López Martí / LMMIAMI.COM

• Whether we like it or not, espanglish is the language we speak (Latinos and, increasingly, Anglos too).
• Some purists whine about it.
• You probably heard that line that goes “When I came to this country, I spoke one language. Now I speak none.”
• I beg to differ.
• A language is alive when it mutates and adapts.

Post Foods, LLC Honey Bunches of Oats deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.

The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.

More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year.

A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.

Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.

At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.

More attention is being paid to Millennial parents, who are growing in number and in influence.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another.   Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven.  In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.

Entravision Communications Corporation announced that it will host the second “Noche de Locura con Erazno y La Chokolata” on Tuesday, November 17, 2015. “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant, multi-talented performer and star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and will include special performances from the hottest regional Mexican and Banda artists topping today’s charts, including Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos, and Codigo FN, among others.

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.