Agency

With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.

LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

It’s a common debate for businesses: Who should be responsible for corporate social media activities?

More than just power in numbers, today’s singles have incredible choices and control: they alone decide where to live, on what and where to spend their money and how to spend their time.

The Atlantic and Univision Digital are building a Spanish-language version of The Atlantic’s award-winning digital publication, CityLab.com.

República has been named ”Best Marketing/PR Firm Using Tech Innovation and Social Media to Reach Latinos” by LATISM (Latinos in Tech Innovation and Social Media).

The XVIII edition of El Ojo de Iberoamérica, celebrated the best of regional and international communication industry.

Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.

Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.

Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 U.S. states.

There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.

By Gonzalo López Martí / LMMIAMI.

• I’m old enough to remember when Univision’s standards & practices department was tough as nails.
• Their rules were strict, draconian.
• No offensive or inappropriate material.
• No jingles in English, no signs or type with wording in English within frame.
• No espanglish, God forbid.

Companies today are struggling to keep up with consumer demands—there is a growing divide between what consumers expect and what brands deliver

Marketing efforts at “overperforming” companies are typically purpose-led, data-driven and consistent across touchpoints, according to initial results from the Insights2020 project being led by Millward Brown Vermeer.

The buying power of US Hispanics is growing, and mothers make up a huge chunk of these purchasing decisions. Holly Pavlika, senior vice president of marketing and content at Collective Bias, a company that connects brands and retailers to general market and Hispanic consumers through influencer-generated content, spoke to eMarketer’s Alison McCarthy about what marketers can do to best reach US Hispanic mothers.

According to the “2015 State of the User Experience” Report released by Limelight Networks, Inc., time spent online in the past year has dramatically increased—with 45 percent of respondents spending more than 15 hours a week on their laptop, tablet or phone.

Jose Villa’s / Sensis Agency’ article in Mediapost titled “The Forgotten Hispanic Consumer” is a customary piece typical for what Mr. Villa is know for, trying to represent that the US Hispanic Consumer can only be reached digitally and through a cross-cultural strategy that he and his company employ.  The problem is not whether he is right or wrong, his voice resonates with mainstream ad agencies and clients trying to create one big buy to ensure they hit their procurement goals and reduce agency rosters.

Multicultural consumers are no longer the minority. It’s apparent that as cultures converge, marketing to these groups must recognize cultural nuances that might impede or activate a purchase along the path to purchase.