Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.
Agency
Ban on Direct to Consumer Advertising of Prescription Drugs and Medical Devices
Application of DAA Principles to Cross-Device Environment [REPORT]
The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.
Retail Advertising Report Card Making the Grade in an Omnichannel World [REPORT]
This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.
Reilly elevated to SVP Entertainment & Multicultural communications at Rogers & Cowan
John Reilly has been elevated to Senior Vice President Entertainment & Multicultural communications at Rogers & Cowan.
Advertising as Key Driver of the U.S. Economy [REPORT]
According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.
Global Generational Lifestyles [REPORT]
A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.
Multilingual Content Strategy Needed to Expand Global Reach
More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.
2015 State of Sponsored Social [REPORT]
The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.
Torres to head AIRE Radio Networks
Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.
5 Golden Rules to Remember in Budget-Setting Season
Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.
Let Millennials Disrupt The Sequence Of #Agencylife
Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.
Witkin named Senior Strategic Planner at the community
the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.
Espanglish.
By Gonzalo López Martí / LMMIAMI.COM
- Whether we like it or not, espanglish is the language we speak (Latinos and, increasingly, Anglos too).
- Some purists whine about it.
- You probably heard that line that goes “When I came to this country, I spoke one language. Now I speak none.”
- I beg to differ.
- A language is alive when it mutates and adapts.
Post’s Honey Bunches of Oats invites Celebrities to Join the Social Movement #LatinosConDedicacion
Post Foods, LLC Honey Bunches of Oats deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.
Old Places, New Places: Geographic Mobility of Dominicans in the U.S. [REPORT]
The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.
More Consumers are sarting their Holiday Shopping before Thanksgiving
More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year.
Monumental Shifts from English to Hispanic Media Fuel Total Market Growth in Automotive Industry
A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.
Collaboration in the C-suite [REPORT]
Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.
Linda Lane Gonzalez becomes New Chair of AHAA
At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.
Three New Stats On Millennial Parents
More attention is being paid to Millennial parents, who are growing in number and in influence.
