Agency

Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another.   Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven.  In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

Entravision Communications Corporation announced that it will host the second “Noche de Locura con Erazno y La Chokolata” on Tuesday, November 17, 2015. “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant, multi-talented performer and star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and will include special performances from the hottest regional Mexican and Banda artists topping today’s charts, including Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos, and Codigo FN, among others.

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.

Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.

LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

More than just power in numbers, today’s singles have incredible choices and control: they alone decide where to live, on what and where to spend their money and how to spend their time.

The XVIII edition of El Ojo de Iberoamérica, celebrated the best of regional and international communication industry.

República has been named ”Best Marketing/PR Firm Using Tech Innovation and Social Media to Reach Latinos” by LATISM (Latinos in Tech Innovation and Social Media).

The Atlantic and Univision Digital are building a Spanish-language version of The Atlantic’s award-winning digital publication, CityLab.com.

It’s a common debate for businesses: Who should be responsible for corporate social media activities?

Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.

Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.

There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.

Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 U.S. states.

By Gonzalo López Martí / LMMIAMI.

• I’m old enough to remember when Univision’s standards & practices department was tough as nails.
• Their rules were strict, draconian.
• No offensive or inappropriate material.
• No jingles in English, no signs or type with wording in English within frame.
• No espanglish, God forbid.

Companies today are struggling to keep up with consumer demands—there is a growing divide between what consumers expect and what brands deliver

Marketing efforts at “overperforming” companies are typically purpose-led, data-driven and consistent across touchpoints, according to initial results from the Insights2020 project being led by Millward Brown Vermeer.