Agency

Classic holiday traditions like watching holiday specials and playing board games after dinner continue to endure, but newer technology-based pastimes like Netflix binge watching and video and mobile games are becoming emerging traditions.

By adding an average of 281 people per day during the last year, North Carolina’s population crossed the 10 million mark, making the state the ninth in that category, according to U.S. Census Bureau state population estimatesy.

This report looks at the media consumption habits of U.S. consumers of legal drinking age (LDA). It provides three different perspectives.

Category management in the food retail industry is stagnant, according to a new study by Food Marketing Institute (FMI), Deloitte Consulting LLP, and Winston Weber, but a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.

SAP Hybris announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”

This is the second consecutive year the ANA surveyed its members to identify the Marketing Word of the Year. Members chose from 13 words that also included ad blocking, customer journey, disruption, experiential, fraud, the Internet of Things, mediapalooza, sharing economy, and viewability.

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.

HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview.  To download click on image or CLICK HERE.

Download your free copy of the the 2015 Hispanic Post Upfront Guide.

Click image or CLICK HERE to download.

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Luis Gonzalez founder of Miami based C-Com Group, Inc. and Manuel Machado founder of Miami based MGSCOMM have joined forces and will Co-Chair the new growth strategy for the C-Com Group.

As we wrap up 2015 and head toward 2016, I must admit I’m a little surprised at the lack of surprises resulting from the big agency reviews that took place this year.  

Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.

The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

The Internet of Things will open an entirely new dimension of consumer targeting.

In late 2015, AdMedia Partners, Inc. conducted its 22nd annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in 2016.

It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our leaders. On many days in our very recent memory, it’s hard to argue that the world isn’t going to hell in a handbasket.

If everything you read about millennials is only partially true, then we as employers should be afraid to hire anyone who was born in the ‘80s. Thus, if I was a millennial (which I am not), I would feel pretty bad about myself and the likelihood of reaching my fullest potential given all of the negative things that have been said and written about me—from my work ethic, need for positive affirmation and inability to take criticism to my lack of loyalty and quest for the fastest route to the corner office. So I thought I would provide the many millennials in the workforce with a can’t-miss plan for professional success that will, once and for all, quell all the haters out there.  By Michael A. Olguin / President of Havas Formula

Once again the editors at PM360 have selected XL ALLIANCE as one of the Outstanding Innovators of 2015.This accolade hand-picks the most forward-thinking innovators and the innovations destined to impact the marketplace in 2016.