Agency

Coming of age in the Great Recession and burdened with unprecedented amounts of student loan debt, Millennials are known for delaying adulthood.

Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.

Bestowed by the Government of Mexico to a leader outside of said country, the Ohtli celebrates the recipient’s commitment to lifting the Mexican or Latino community, along with their vision and impact.

It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.

The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.

How has the way we work and, more importantly, the way we play changed?

The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.

The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.

The report found that, as consumers’ media palate ebbs and flows throughout the day, so too does the share of consumers’ time on these different devices.

For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA.

In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG brands much smaller than Coke are acknowledging the value of building a customer loyalty program, desiring both the incremental revenue and an increased lifetime value loyalty programs promise to deliver.

By Gonzalo López Martí / LMMIAMI.COM

• See (confession alert) despite the fact that I am a creative by trade, I’ve always felt it is media people who deserve the title of true movers & shakers of our industry.
• They handle the big bucks, ‘nuff said.
• Unfortunately, media folks seem to be either too low key or too flat-footed at glamourizing their job description and sheepishly allow creatives to be the rock stars of our racket.
• Maybe media folks just want to keep a low profile.
• Last time a media exec opened his mouth a big storm ensued.

Santa Cruz Communications has been selected by TELEMUNDO as the agency or record for the first edition of the “Latin American Music Awards,” the Latin version of the renowned “American Music Awards” (AMAs).

Despite all the additional resources in navigators that were deployed in the last open enrollment and even though major health insurers quadrupled their Hispanic-dedicated media allocation from 3% in 2010 to 14% in 2014, a new analysis by ethnicity performed by Santiago Solutions Group (SSG) revealed that the Hispanic enrollment rate still trailed far behind that of any other group even in the best performing states.

A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers’ 2015 Multicultural Excellence Awards.

Connectivity and automation are more and more a part of today’s cars, from vehicles that offer dashboard interfaces for accessing email to those that parallel park all on their own. And as customers’ expectations for these features grow—along with their willingness to pay—so will the value pool that’s being created. The big question? Exactly which players along the automotive value chain will reap the rewards.  by Hans-Werner Kaas, Andreas Tschiesner, Dominik Wee, and Matthias Kässer

Technorati, which provides publisher side solutions that bring parity to programmatic advertising and improve performances across revenue partnerships, today revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression.

Total media ad investments will rise faster in Latin America than in any other region worldwide through 2019, according to the latest eMarketer forecast of ad spending around the world.

A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.

The IAB Technology Laboratory has introduced a revision to the “IAB Digital Video In-Stream Ad Format Guidelines and Best Practices” for public comment, an upgrade that will allow digital video in-stream ads to render beautifully across high-definition screens of all sizes.