Agency

Market Track found that more than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on. And when commercials do spur viewers to act, digital research is far and away the most common response. Another 17% research items in-store.

The oldest members of Gen Z are still in college, and most haven’t had more serious employment than summer jobs. Yet, the next generation is already on employers’ radars. They might be planning ahead and thinking about how they will work with Gen Z because they had such a difficult time adapting to Gen Y.

This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence.

República unveiled “Stand Stronger,” Citizenship Awareness Campaign, a comprehensive campaign designed to encourage the 8.8 million eligible lawful permanent residents to apply for and obtain U.S. citizenship.

Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to $38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent.

The new campaign materials were created pro bono by Casanova and Misterface and include English and Spanish radio, print, outdoor and web banner ads.

Organic, locally sourced, natural, sustainable, Non-GMO, fresh, and socially responsible are all macro food trends that resonate loudly with consumers under 35, and Hispanics are no exception.   By Terry Soto is President and CEO of About Marketing Solutions, Inc.

The nation’s Hispanic population has long been characterized by its immigrant roots. But as immigration from Latin America slows, the immigrant share among each of the nation’s Hispanic origin groups is in decline, according to a new Pew Research Center analysis of U.S. Census Bureau data.  By Gustavo López and Eileen Patten
 

In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

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It has already become a classic and as every classic, it is attended with anxiety. The agency Santa Clara and the production company O2 have just released the new advertising campaign for the edition 2015 of El Ojo de Iberoamérica that has an action story as main character, or better said a completely original wrestler.

Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, LLC, has been selected by PEOPLE En Español as one of The 25 Most Powerful Women of 2015 and is featured in the current (October) issue.  

3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services.

In the alphabet soup that is today’s crowded C-suite, few roles attract as much attention as that of the chief digital officer, or CDO. While the position isn’t exactly new, what’s required of the average CDO is.  By Tuck Rickards, Kate Smaje, and Vik Sohoni

As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.

By Gonzalo López Martí         LMMIAMI.COM

• Whether we like it or not, traditional Madison Avenue animals still have a ways to gain the client’s ear.
• Mad Ave still manages to connive clients and co-opt talent, luring them into the swanky yet sinking traditional advertising ship.
• It happens to folks like me all the time, who’s career in the business has transitioned from traditional to digital.
• The more I try to get away from Madison Avenue and delve into new, more thrilling & promising marketing fields, the more it pulls me back in.
• They have that certain je ne sais quoi.

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

comScore, Inc. announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage

Variety Latino announced the addition of Yoselin Acevedo as Managing Editor.