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The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014.

Marketing professionals are happy with the quality of their own ad creative. But when it comes to creative quality across the industry, they’re not quite as optimistic.

Back-to-school shoppers are likely trekking to brick-and-mortar stores this summer. In June 2015 polling by FatWallet.com, 91% of US parents planned to shop for back-to-school items in-store this year, vs. 37% who cited retailer sites, 16% cash-back sites and 7% mobile shopping apps.

Brick-and-mortar retailers can’t slack off if they want to trample the competition and get customers to convert, based on recent research.

Data-driven marketing is a complicated business, but there’s still a simple way to break down the market and develop a strategy, one that’s easily taught to all members of your marketing org. 

The aim of this research was to establish what elements of each advertisement were able to catch the eye, and whether or not the context of the ad drew visual attention away from the ad. For all advertisements about 150 items were coded to describe the way consumers looked at the advertisements.

About 18 percent of all movers in the United States and Puerto Rico, totaling 8.5 million people, moved to a different metropolitan area in the last year, according to new statistics released by the U.S. Census Bureau.

TELEMUNDO will broadcast the first ever “Latin American Music Awards” live from the prestigious Dolby Theatre in Hollywood, California on Thursday, October 8, 2015 at 9pm/8c.

We’ve heard a lot from the media about millennials being a generation of narcissistic, lazy and entitled people. But considering there are 75 million millennials in the U.S. alone, I believe it’s unfair to lump them together so readily.

According to the study, 62 percent of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters of respondents look online for holiday shopping deals and discounts. They stay closer to home with the majority of respondents staying within 10 miles of where they live.

Facing growing pressure to innovate better, more and more C-level executives are scrutinizing their consumer research investments and asking some really tough questions

Burson-Marsteller has selected Miami Dade College’s (MDC) School of Entertainment & Design Technology (SEDT) as its partner to complement the capabilities of its Florida-based team by tapping SEDT’s extensive film production, radio and TV broadcasting, audio, graphic and Web design, photography and animation resources.

This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.

A new study featured in The Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S.

By Gonzalo López Martí LMMIAMI.COM

• Jared Fogle pleaded guilty to possession of child pornography and soliciting the services of underage prostitutes.
• Or something along those lines.
• He allegedly was using his foundation for such purposes.
• He had been touring schools across the country for years lecturing children (!) about healthy eating & healthy living.
• He was, in a way, the de facto leader of a child sexual abuse ring.
• With the media clout and deep pockets given him by a national fast food chain. !!!!!!!!

Through real-time social listening at Lopez Negrete’s proprietary Social Media Intelligence Center was able to map out social conversations, pinpoint dialogue drivers, and identify which artists and brands made the most waves in the social media sphere during the awards show that honored actors, musical artists, telenovelas and influencers.

Central American “Eco-Migrantes” Expected To Increase the Foreign-born Population Of Hispanics In the United States.  By Martin Vega, Senior Strategic Planner and Researcher / d expósito & Partners

The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.

In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent.

Business should focus on people and purpose, not just products and profits in the 21st century according to Deloitte Touche Tohmatsu Limited’s (Deloitte Global) fourth annual Millennial Survey. This and other findings from the survey suggest businesses, particularly in developed markets, will need to make significant changes to attract and retain the future workforce.