Agency

According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!

Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.

Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience.

iHeartMedia announced the lineup for its iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. Jennifer Lopez, Don Omar, Marco Antonio Solis, Prince Royce, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull will perform live at AmericanAirlines Arena in Miami.

Horizon Media announced the launch of a second stand-alone media agency network, Canvas Worldwide. The new media agency network, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, will officially launch in September 2015.

NASCAR announced it has teamed up with Eugenio Derbez to collaborate on an original, full-length comedy movie.

As part of SSG’s series, we bring deep analysis & insights on economic & growth indicators pointing at Total Market opportunities where Multicultural, Millennial & Gen Z advantages increasingly impact marketers’ overall success.

Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.

With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment.

Walton Isaacson (WI) has appointed Alice Rivera as Vice president, Hispanic Marketing.

I just spent three days at the Multicultural Retail 360 Summit in Anaheim, California where I was invited to MC for a day. A new and fun experience for me! The conference agenda was solid and the speakers were great! But here’s the thing that caught my attention. Total Market is still a misunderstood concept.  By Terry Soto is President and CEO of About Marketing Solutions, Inc.

Pronouncing a departmental “winner” will never be perfectly settled. The reality is that the disruptive nature of consumer advocacy and proliferation of user-generated content is enough to break down siloes.

The importance of upfront planning cannot be stressed enough, but this crucial topic often gets left by the wayside when media teams are bogged down with the volume of budget allocations, RFPs and attribution models required for implementing cross-channel buys.

eMarketer expects US adults to spend an average of 1 hour, 16 minutes with digital video each day this year.

• A few weeks back (before my protracted and well-deserved Eurotrash vacation) I analyzed various brands who manage to carve a solid following and healthy revenue despite their seemingly lackluster advertising.
• For instance, Rolex, a marque that has enjoyed steady sales and a staunch cult following throughout the decades despite its bromide ads.
• Why?

By Gonzalo López Martí  /  LMMIAMI.COM

Near the end of the Great Recession, about one-in-five Hispanics ages 18 and 19 were “disconnected youth” – neither working nor going to school.  By Jens Manuel Krogstad and Richard Fry

HistoryMiami announced that Ivon Rodriguez has joined the museum’s senior leadership team as the new vice president of marketing.

Univision Communications Inc. will be honored at the 32nd Annual Walter Kaitz Foundation Fundraising Dinner on Wednesday, September 30, 2015, in New York City.

Walton Isaacson has named Juan Bonilla to the new position of Senior VP of Business Development, effective i

Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the typical housewife who dominated the 80s. They are well aware that the role of women both in family and public life has undergone a radical transformation which shows little sign of stopping.  by Cécile Gorgeon –  Added Value