Agency

Journey mapping — formerly known as customer experience mapping — is one of the most fascinating and dizzying things you’ll ever attempt at a company.  You are focusing on one individual’s map, which can be representative across the board — versus every possible version of the experience for all customers.   

Last Friday afternoon, as Alma’s staff took their talents to South Beach to celebrate a string of top creative awards and new business, Luis Miguel Messianu, Founder and President of Alma, broke the news about updates in the agency’s leadership structure.

The campaign will highlight the importance of connectivity to educational attainment and provide families with information about affordable access along with guidelines for supervising Internet usage in the home.

Carl Buddig & Company has expanded its agency partners with the appointment of The San Jose Group as its multicultural shop.

Such a classic line. Just picturing Desi Arnaz’ character intone these words in his heavy Cuban accent demanding accountability from his rascally wife is engrained in our popular lore. I’m not sure what’s funnier, the Latino guy demanding accountability or Lucy’s mischief, but the combination works enough to keep the series airing after more than 60 years. In TV land, reruns are a sign of success, it means longevity. In life, repeating history is a sign of lessons not learned.  By Pedro de Cordoba | Chief Strategy Officer –  Eventus

With increasingly diverse platforms available, kids consume multiple types of media and spend many of their waking hours in front of multiple types of screens, often simultaneously. As more technologies and devices become available to kids (and as kids become older and savvy enough to use these devices), how do behaviors change and shift from one platform to another? How does the presence of other household members affect the amount and type of content consumed?

This report explores the new contours of friendship in the digital age. It covers the results of a national survey of teens ages 13 to 17; throughout the report, the word “teens” refers to those in that age bracket, unless otherwise specified

Moroch Holdings Inc. (MHI) has announced that it will be taking a minority interest in Chicago-based LimeGreen LLC, a cross-cultural marketing communications agency focused on helping its clients reach culturally diverse groups through compelling consumer insights.

Meredith Corporation released results from its exclusive Women 2020 research study targeting the next generation of female consumers – Millennials.

eMarketer estimates that US adults will spend 5 hours, 38 minutes each day with digital media on PCs, mobile devices and other connected devices (such as connected and smart TVs and connected game consoles) this year, representing 46.7% of daily media time. Meanwhile, TV will grab 4 hours, 15 minutes of adults’ daily media time, or 35.2% of the total.

Edelman announced Carlos Correcha-Price as general manager of its Miami office, effective immediately.

“Which ad format can we leave out of our campaign without jeopardizing the overall impact?“  If this question sounds familiar, you are not alone. We are living in a cross media world. There hardly is a television campaign today which is not combined with digital advertising, including search, display and retargeting.

Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness and targeting, for example.

In the next 12 months, the concept of cord-cutting is going to really take hold — a huge opportunity for television companies, as they continue the shift to become digital-first and look to replace revenues lost from the traditional cable consumer.

Andy Checo has been named a Director of Havas FormuLatin in NYC.

A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments.

In the audio world, reach is a popular word these days.

When relationships end, it can be because one of the parties is just not trying. But that isn’t the case here. I believe agencies are truly trying to patch things up.

Data from GfK MRI’s Survey of the American Consumer show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

To gain insight into emerging trends and outpace the competition, firms are putting innovation centers in place.