Agency

An estimated 11.3 million unauthorized immigrants lived in the U.S. in 2014, according to a new preliminary Pew Research Center estimate based on government data. This population has remained essentially stable for five years after nearly two decades of changes.  By Jeffrey S. Passel and D’Vera Cohn

Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time that they can connect the dots, the user has already moved on. They either purchased their product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.

For a few years, media agency group Havas has published an annual index of “Meaningful Brands.” The index measures if consumers could see themselves living without brands X, Y or Z. Turns out they can. And also without A, B, C and pretty much the rest of the alphabet.

The National Association of Hispanic Journalists (NAHJ) board of directors has selected Alberto B. Mendoza to be NAHJ’s new executive director.

When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level. Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole.

Target’s #SinTraducción advertising campaign caught my attention recently. The ads incorporate Spanish language songs and lullabies to try to resonate with their Hispanic customers. An interesting aspect of these ads is that they’re running English and Spanish versions of them but in both versions the songs are in Spanish.

Amica Mutual Insurance Co. recently completed its inaugural campaign for the Hispanic market, partnering with d expósito & Partners as its agency.

It’s long been the mantra of marketing specialists to build brands that are so attractive and magnetic that people are drawn irresistibly to them, like moths to a flame. In truth, it’s much more likely that the brands we’re all developing and running are much less important to people than we might like to think.

Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it’s combined with the right advertisement.

Is Brand Cohesion our future marketing currency?  We are in the middle of a global brand marketing crisis

Originating under BerkleeICE’s Rethink Music initiative and entitled “Fair Music: Transparency and Money Flows in the Music Industry,” the report is the culmination of a year-long examination of the $45 billion global music business and explores the underlying challenges within the current compensation structure while proposing solutions to improve licensing, revenue transparency and cash flow for musicians.

If you caught Premios Juventud, you might have seen a trailer for a new musical starring Leslie Grace and directed by award-winning Daniel “Cloud” Campos. At first glance it looked like the preview to a new Latino movie, or maybe the Hispanic “Glee,” but the world’s first bachata musical was actually a branded content initiative on UnPoquitoDeLovin.com produced by McDondald’s Hispanic AOR, Alma.

By 2060, Hispanics are expected to make up nearly 30 percent of the total U.S. population. As this demographic grows, so too will its impact on the foodservice industry.

For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We’ve seen the weekly declarations that TV is dead and the counter arguments.

If you believe AHAA, the Hispanic market is on fire.  Total U.S. Hispanic advertising dollars from Consumer Packaged Goods (CPG) companies and retailers in 2014 were $2 billion–up from $1.2 billion in 2010.  The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/retailers.  By Adam Jacobson

The share of American children living in poverty has declined slightly since 2010 as the nation’s economy has improved. But the poverty rate has changed little for black children, the group most likely to be living in poverty, according to a new Pew Research Center analysis of Census Bureau data.

Univision Communications Inc.y announced Chevrolet, COVERGIRL, Dodge, Dr Pepper, MARVEL ANT-MAN, McDonald’s, Nissan North America, State Farm®, Sony Pictures Entertainment’s HOTEL TRANSYLVANIA 2, Target, T-Mobile and Verizon as the official sponsors of the 12th annual “Premios Juventud” (Youth Awards). The 2015 “Premios Juventud” awards ceremony, which will feature customized marketing integrations by COVERGIRL, Dr Pepper, the upcoming film HOTEL TRANSYLVANIA 2, McDonald’s, Target and T-Mobile, will air on the Univision Network, LIVE from the BankUnited Center at the University of Miami, on Thursday, July 16, 2015 at 8 p.m. ET/PT (7 p.m. Central).

MEC announced the rebranding of MEC Bravo to MEC Multicultural to reflect the agency’s expansion into broader consumer segments.

Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released by TD Bank.

Puerto Rico is not just dealing with an economic crisis. In a trend that is both a consequence of and contributor to its financial woes, the island’s population is also declining at a clip not seen in more than 60 years.  By Jens Manuel Krogstad, Mark Hugo Lopez and Drew DeSilver