Agency

A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian.  By Ana Gonzalez-Barrera

The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.

Multichannel networks (MCNs) have become a vital link between content creators and video platforms, in particular YouTube.

By Gonzalo López Martí    LMMIAMI.COM

• How come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
• In other words: it is not unusual for bad advertising to work as well or even better than good advertising.

A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.

BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

Millennials are the most coveted demographic target group today among healthcare marketers.

Though the Great Recession’s sluggish job market pushed some mothers into stay-at-home status, a large majority are in the workforce.

The first decade of this century witnessed an historic reduction in global poverty and a near doubling of the number of people who could be considered middle income. But the emergence of a truly global middle class is still more promise than reality.

Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.

Now, one of the “godfathers” of Hispanic marketing is taking a new turn. Set on earning his PhD in consumer behavior, he’s closing the doors to the San Antonio based agency.

In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series.  At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?”  The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen.  I had the opportunity to moderate the discussion and thought I would share a few takeaways.  By Chris Louie, SVP Product Leadership

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami.

Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s ad sales and media buying firms in the digital space. 

Carnival Corporation announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to Cuba.

As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace.

The American Association of Advertising Agencies (4A’s) issued a survey report on the subject of agency labor billing rates along with a corresponding position paper containing new best practice guidelines for agency compensation.

“If you build it, they will come” is an iconic movie sentence from the equally iconic “Field of Dreams.” It has been used in many a business presentation, especially in the early days of digital. Initially, digital believers used it to try and convince digital skeptics that all a marketer needed to do was build a website that consumers would then flock to, creating commercial nirvana for said business. Later on, social media prophets would use the magic sentence to extoll the virtues of fans and likes in social media.