By Gonzalo López Martí LMMIAMI.COM
- I’ve been receiving an unexpected amount of fanmail since my rant last week so the topic is back by popular demand.
- If you are one of the few marketing &/or advertising professionals in the planet who did not read my previous column, lemme ‘splain a little more in depth what the premise was: it is not unusual for bad advertising to work as well or even better than good advertising.
- Or, to frame it from a different angle, how come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis. 
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it.
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently in 2015.
Simply put, a big change is in the air as a result of all the media business currently in review. I predict one of the large consulting companies will win a media review, stealing the business away from the media agency holding companies and signaling a sea change in the landscape.
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before.
Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often based on proprietary product development initiatives and marketing activities, broader trends can sometimes be gleaned through the analysis of market research reports.
Burson-Marsteller announced the launch of the Burson-Marsteller Cuba Specialty Team
Depending on when you met Danny Villanueva he was either a professional football player, first rate television broadcaster, pioneer of Hispanic media, private equity magnate or a philanthropist. To those who knew him best, Danny was a mentor, cheerleader, role model and somebody always looking for ways to help his community advance. By Roberto Orci
Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.
Through Emojiball, Tampico, known as the “blend master of refreshing exotic fruit flavors,” aims to celebrate the fun-loving nature of its brand by combining the cross-cultural mobile language of emojis with the excitement of a mastermind-esque guessing-game.
Eight hundred billion dollars in global consumer buying influence. Two hundred billion in the U.S. You wouldn’t expect those figures to be linked to teenagers. But study after study shows that this is the reality. In my opinion, it earns teens a seat at the table and their due respect as significant players in our marketplace. So, as marketers, how do we reach them and how do we make it stick? Teens are subdivided into more lifestyle groups than just about any other demographic.
For decades, Hollywood studios thought of the world in terms of two screens: the big ones in movie theaters, and the smaller TV screens in people’s homes, the latter serving to let people know which shoot ’em up or romantic comedy they could go see at the theater each weekend. But now, technology has advanced to the point where the average person has three, four or even five screens in their lives, with the primary one small enough to fit in their pocket.
Univision Holdings, Inc. announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its Class A common stock.
Univision Holdings, Inc. and Grupo Televisa, S.A.B. announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).
When it comes to hot topics in the media realm, it doesn’t get much bigger than cross-platform audience measurement.
Marketers today are drowning in a pool of data. With so much data being created and captured from hundreds of sources and channels, being able to properly identify it across online and offline channels, and linking it to your customer will be key to personalizing and increasing customer engagement.
Grupo Gallegos and Comcast’s XFINITY have launched “Perfect for Me” for Bicultural Hispanics as a follow-up to their acclaimed “Because I Can” campaign.
Coinciding with the beginning of summer and the vacation season, the latest GfK study examined satisfaction levels with amounts of leisure time around the world – and United States consumers ranked as happiest with their time off. 
After much waiting and preparation, the time has come to go to market with a new product or marketing campaign to boost awareness, and your company needs to build a campaign plan that will produce favorable results. With all the marketing possibilities available these days, it takes some thought out strategic planning to come up with the best marketing plan for a specific product.
