Agency

In part-one, we went over 5 tips discussing the actual creation of a campaign, and what you should think about before you launch.    In part two, we’ll review what you can do from an operational perspective to ensure stronger ROI and reporting.

Engagement is at the heart of content marketing. April 2015 research by Pulsepoint and Digiday found that brand engagement was the No. 1 marketing objective supported by content marketing, cited by 66.8% of UK and US agency and brand professionals.

Total U.S. advertising expenditures declined 4.0 percent in the first quarter of 2015 to $37.4 billion, according to data released by Kantar Media.

The Pew Research Center’s unit studying the internet and society began systematically measuring internet adoption among Americans in 2000.

Despite struggles, marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits.

Bilingual multicultural marketing communications professional Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront.

By Gonzalo López Martí    LMMIAMI.COM

• I was watching the award-winners at the Cannes Festival last week.
• Sifting through the usual parade of bogus entries one thing piqued my attention.
• Honda (the car maker) steadily creates beautiful campaigns in the UK.
• Over there, it seems, they are trying to “build the brand”.
• Here in America, not so much.
• Why?

HiMedia Group, and Giuliano Stiglitz, Orange Advertising’s former CEO, joined forces to form Latam Digital Ventures, a holding company designed to create and buy digital media and advertising technology enterprises.

Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates. Overall, millennials are more diverse than the generations that preceded them, with 44.2 percent being part of a minority race or ethnic group (that is, a group other than non-Hispanic, single-race white).

U.S. Hispanic Population is Growing More SlowlyThe U.S. Hispanic population has been a key driver of the country’s population growth since at least 2000. But the group’s growth has slowed in recent years, and that trend continued in 2014, as evidenced by new figures released by the U.S. Census Bureau.

The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

The Internet of Things—sensors and actuators connected by networks to computing systems—has received enormous attention over the past five years.

For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, but marketers aren’t using these signals to connect with brand fans.

AHAA: The Voice of Hispanic Marketing is pleased to announce its newest Advisory Board member, Stacie M. de Armas, the Vice President of Strategic Initiatives & Consumer Engagement at Nielsen, the global performance management company.

Univision Communications Inc. announced two key appointments that will strengthen its Local Media and Political and Advocacy Sales efforts. Jose Valle has been named president of Political & Advocacy Sales, and Jaime Jiménez, EVP, Univision Local Media, will assume responsibilities for Univision Radio content and Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio

Novamex distributors announced the hire of new creative shop, WALO Creative, Inc. WALO will lead creative and assist with strategic planning for the Mexican beverage brands, Jarritos, Sangría Señorial and Mineragua effective immediately.

Digital identity is increasingly unwieldy. An ever-growing collection of emails, usernames, passwords and profiles are hard for consumers to manage and challenging for marketers to make sense of.

A new Horowitz Research study reveals 88% of urban TV content viewers has the ability to stream video content to a computer, mobile device, or directly to a TV.

Exodus Events presents LA Story, an event dedicated to celebrating the culture and lifestyle of the classic Lowrider, featuring the most influential custom car ever built, the Gypsy Rose, a live music concert and Lowrider-themed art exhibit benefiting Plaza de La Raza, a cultural center for the arts and education. 

Cannes is about creative, but this year the creative conversation is laced with something more than rosé – it’s laced with talk of how data can finally be used to influence the creative process.