Agency

HispanicAd.com announced the winners of the 2015 “Excelencia” Media Planning Awards (HMPE) at a luncheon during AHAA annual conference in Miami, FL on Tuesday  April 28, 2015.

Clients and their agencies have strong relationships but there is significant dissatisfaction about the quality of the briefing process and compensation agreements according to the ANA’s (Association of National Advertisers) survey report “Enhancing Client/Agency Relations 2015.”

Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen’s “Screen Wars” study last week, but apart from the Nielsen study, I also read a Google/DoubleClick study called “Reaching audiences across screens,” while IBM offered “Digital Reinvention,” and Digital Doughnut shared their “2015 Multi-Channel Digital Marketing Report.”

By Gonzalo López Martí  –  LMMIAMI.COM

• If you don’t like bawdy analogies & explicit turns of phrase or if you have a distaste for all things Kardashian-ralated , you might want to stop reading here.
• Unfortunately, I could not find a sanitized way to describe some of the thinking below.
• Let’s see.
• Foreseeing the social media scenario coming our way a few years ago, Jon Bond, founder & partner of legendary 90s agency Kirshenbaum & Bond coined this phrase: “In the future, marketing will be like sex: only losers will have to pay for it.”

Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.

In today’s ever-more-digital environment, social media (Twitter, Facebook, etc.) is an integral part of our lives, shaping how we interact, share ideas, follow news and form opinions, including consumer preferences.

There’s no stopping the music industry’s digital transformation, based on recent research. According to data from the International Federation of the Phonographic Industry (IFPI), digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each. The remaining 8% was from performance rights and synchronization.

First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl–perhaps the most potent, transcendent and game-changing form of music content discovery to date.

In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and entrenched by selection bias. With major elections underway in the U.K. and U.S., with massive changes in journalism and news brands considering Faustian pacts with Facebook, now seems like a good time to discuss this issue.

Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you that using their insights will allow you to find the perfect audience. But which choice will make you a winner?  By Adam Paulisick, SVP Marketing and Strategy, Nielsen Catalina Solutions

Few marketers have found a single customer view, and recent research finds they’re having trouble simply collecting and managing data needed to get there—and that’s a big problem.

Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.  By Tony Boyte, Research Director

The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the change that lies ahead. More than half of C-level executives globally, for example, believe that digital will bring about significant change or complete transformation of their businesses, according to a CEO study we conducted. This will impact CPG companies as much as it is hitting other sectors, too.

For those of you who may have been buried under a rock the last week or so, the Internet saw the premieres of “Daredevil” on Netflix, the “Game Of Thrones”’ season opener and trailers for “Batman vs. Superman,” “Fantastic Four,” “Ant-Man” and the most amazing, awe-inspiring trailer of them all: “Star Wars: The Force Awakens.”  I have never watched so much online video and then read about what I’d just watched in forums and blogs as I did last week!

Horizon Media announced that NBC Universal’s TELEMUNDO and NBC UNIVERSO have both retained the agency as media agency of record (AOR) following a review.

AHAA: The Voice of Hispanic Marketing announced today that Toyota Motor Sales, U.S.A., Inc. was selected as the 2015 winner of the AHAA Marketer of the Year Award. It joins a prestigious short list of elite brands that have received the award, including Walmart and McDonald’s.

The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area.  Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.

OMD significantly expanded its relationship with the San Francisco-based financial institution. Presenting a data-driven strategy, OMD was also awarded the digital business, as well as the entire multicultural media portfolio (in partnership with Buzz Marketing Group).  

The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.

In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.