Agency
How audience measurement innovation benefits the media industry
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. They also present opportunities for both buyers and sellers to better understand how content—and ads—are performing.
Republica Havas Takes Home Eight 2023-2024 American Advertising Federation ADDY Awards
Republica Havas has earned eight 2023-2024 ADDY Awards – four Gold, one Silver, one Best of Show and two Best Of – from the Miami Chapter of the American Advertising Federation (AAF) for outstanding creative work across four leading campaigns for four key clients.
Felipe Díaz-Arango named Head of Strategy at PACO Collective
PACO Collective announced hiring Felipe Díaz-Arango as the new Head of Strategy, bringing over a decade of diverse agency experience to the role.
Latinas lead the grocery shopping charge all week, but guess what? Weekends are their time to shine! [REPORT]
Explore the unique shopping habits of Hispanic families! Understanding these nuances is crucial for businesses looking to engage effectively with the diverse #HispanicMarket.
SEEHER launches Pledge Campaign
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice.
Women in the Workplace & in Media: Recent Trends & Case Studies
In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.
An update on US consumer sentiment: Consumers see a brighter future ahead
In February, concerns about inflation decreased slightly from the previous quarter, which helped consumer optimism about the US economy reach its highest level in almost two years. Although US consumers felt less pressure to save for an eventual rainy day, 20 percent were still pessimistic about the economy—but this represented the lowest reported pessimism rate since June of 2022 (although consumers were still more pessimistic than they were at the beginning of the COVID-19 pandemic).
How Brands Can Capture Attention in 2024
Today, attention is not merely a fleeting commodity but the precursor to meaningful engagement and brand resonance. Beyond the immediate goal of stealing eyes or ears, attention serves as the gateway to forging a connection between a brand and its audience.
got press? Let great advertising do the talking
If you want to power up your PR game with your ad campaign, the most important element is to create great content and memorable advertising. However, this is certainly more complex than it used to be. The attention span of consumers has lessened, and the media universe is more fragmented than ever. By Roxana Lissa
Your Gray Matters Mentorship
Let’s begin this post on a highly personal basis. Many years ago, when I was EVP and International Media Director at Foote Cone & Belding, the company wanted to create a worldwide media buying unit: Pervasive. We were about 20 people who had to fly to NY twice a month from anywhere in the world to create it. Naturally, the company hired consultants to help us form the company. One of the consultants asked the group “what are you most proud of?”. Predictably, lots of children mentioned, a couple of offbeat answers (e.g., jumping from a plane) but I was the only one who answered that what made me prouder is that out of the hundreds who had worked with me in different countries, about 20 or had gotten VP, GM and, now, even a CEO job in ad agencies. By Marcelo Salup
Cultura is Everything
How the New Wave Latino Pop Culture Revolution Is the Real Deal. By Roberto Ramos - ceo / founder / chief creative officer / the Ideatelier : culture is everything
How U.S. Adults Use TikTok [REPORT]
A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all – instead using TikTok primarily to view and consume content made by others.
AIMM ANNOUNCES THE MOST CULTURALLY INCLUSIVE BRANDS WITH THE HOME DEPOT RANKING AS BEST-IN-CULTURE AND LYSOL AS BEST-IN-AD EFFECTIVENESS
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA), unveiled the Most Culturally Inclusive Brands of 2023. The awards are based on extensive research through the CIA’s industry-leading measurement methodology, the Cultural Insights Impact Measure (CIIM™), a metric that identifies the impact and effectiveness of cultural relevancy and positive DEI reflections in ads and the potential to affect sales lift.
Taco Bell & Tajín blend iconic flavors
The iconic flavors of Tajín are combining with Taco Bell classics in an all-new menu that is packed full of tangy and spicy flavor. First unveiled at Live Más LIVE, Taco Bell’s innovation keynote earlier this month, the new menu will feature a Tajín Crunchy Taco, Tajín Twists and a Tajín Strawberry Freeze. This iconic partnership showcases how Tajín's signature blend of mild chili peppers, lime and sea salt seasoning effortlessly melds with classic Taco Bell menu items.
Can the Insights Industry See Itself Clearly? [PODCAST]
In this episode of The New Mainstream podcast, Ali Henriques, Global Director of Research Services at Qualtrics, delves deeper into leadership diversity and its impact on recruiting and retaining diverse talent.
Branded Influencer Content Partnerships essential keys to Marketer’s Playbook in fast growing Global Market [REPORT]
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success”
Music with Substance , by the numbers – Residente’s “313”
The always controversial Puerto Rican rapper from Calle 13, “Residente” has released a new album under the moniker “Las Letras Ya No Importan” (Letters No Longer Matter), but even the title ironically conveys his unique style and original approach to music. By Luis Miguel Messianu- President-CCO- MEL
What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns
All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022's midterms — is familiar territory. However, what's decidedly not familiar is the digital advertising reality in which this year's campaigns must operate.
Diversity In Data: Can Multicultural Insights Transform Programmatic?
In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you're likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within these platforms' vast amounts of data.
Grandparents and Their Coresident Grandchildren: 2021 [REPORT]
The U.S. Census Bureau today released the Grandparents and Their Coresident Grandchildren: 2021 report that provides characteristics of grandparents living with their grandchildren who are under the age of 18.
