Agency

Colin Helms, senior vice president of connected content at MTV Networks, says that while mobile video viewing of the network’s programming continues to grow, tablet users are more engaged, with streams per user 80% higher compared with smartphone viewers. Helms spoke with eMarketer’s Rimma Kats about how viewers of MTV’s programming are consuming video content across a variety of platforms and device

Sofia Vergara has partnered with Kay Jewelers to launch her jewelry collection, SOFIA VERGARA so Sofia.

Eight major breakfast brands received top honors when the 2014 Wellness Brand Awards were announced today at the Hispanic Retail 360 Summit in San Antonio hosted by Stagnito.  The winners were chosen from among 240 CPG brands competing for a “share of stomach” in various breakfast sub-categories.  

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t).  by Stephen Palacios / Added Value    

If it says “mom,” is it a turnoff? Have we gotten to the point where marketing to “mom” works against us? Does “moms love this!” fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?

Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.

The Carlos Slim Foundation unveiled Acceso Latino, a free website created to provide U.S. Latinos easy access to tools and content about education, healthcare, job training, culture and more.

Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.

Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to.

Much has been made of the NYT op-ed by Pamela Druckerman entitled ‘Miami grows up. A little.’  The author’s perspective is that of a tourist masquerading as a 3rd generation Miamian. After reading her piece, I am going to accept as a compliment what she clearly meant as an insult. Yes, as far as cities go Miami is a millennial.  By Saif Ishoof

Terra announced the Spanish pop star, ANTONIO OROZCO, as the next artist to perform on the “Terra Live Music in Studio” staget.

Two of the hottest topics in Hispanic marketing in 2014 have been the “Total Market Approach” and Hispanic Millennials. The emergence of the Total Market Approach in the last couple of years has kicked off a heated debate in the marketing industry around which marketing model makes the most sense.  by Jose Villa / SENSIS

Working for an agency that delivers work across all channels is a linguistic challenge when it comes to talking about media. We all seem to be hung up on describing the unnecessary: the relative age of media. Just today I was on a client call during which we were asked if “we could buy old media as well as new?” The answer is, of course, yes, but it made me think. What is old media?

As part of eMarketer’s CMO One-to-One interview series, Brad Maglinger, CMO of MapQuest, talks about the ubiquity of maps on mobile and about their effectiveness as a marketing tool.

Andres Cantor, the iconic sports anchor and analyst at Telemundo, Rubén Mendiola. President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion- “Going for the Next Goal”- on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis