Agency

The Hispanic Retail 360 (HR360) Summit, presented by Pepsico, is  the only industry event with the power to congregate an impressive group of over 500 executives in retail, consumer products and marketing across the nation to address America’s most prolific shopper segment, Hispanics. Inspire by San Antonio’s rich Spanish and Mexican culture, where Hispanics make up 63% of the population, this year’s event made history with record breaking attendance, active digital engagement and a line-up of speakers that are reshaping the conversation.  By Lili Gil Valletta, Co-Founder XL Alliance & Media Contributor

Last week, Nancy Hill, of the 4A’s, wrote an op-ed on Wall Street Journal’s CMO Today blog explaining why agencies are not in a position to attract and afford the kind of talent Wall Street and Silicon Valley can. She noted that the average annual starting salary in an advertising or media agency is between $25,000 and $28,000, while Google, Microsoft or management consulting firms pay between $70,000 and $90,000.

By Gonzalo López Martí @LopezMartiMiami

Your beloved columnist spent the last two weeks wheeling, dealing, wining & dining down in Mi México Lindo y Querido.
Some highlights of what I saw, heard, imbibed and inhaled during my stay.
You’re welcome.
Just another service provided by your friendly neighborhood rant-man.

There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.

GroupM issued its biannual This Year, Next Year futures report, forecasting global advertising investments will reach $534 billion in 2014, a 4.5% increase over 2013. The company predicts investments in 2015 rising an additional 5.0% to $560 billion – finally exceeding the pre-crisis peak of 2007/2008 in real terms.

I want to thank Nancy Hill of the 4A’s and Bob Liodice of the ANA for examining the critical issues of talent, compensation and the media and advertising industry’s slowness to change in back-to-back columns in The Wall Street Journal’s “CMO Today” earlier this week.  Each courageously went out on a limb, and our industry will be better for it.

Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally realize that U.S. Hispanics spend most of their time consuming digital media and allocate their marketing budgets accordingly.  By Lee Vahn / Captura Group

This month’s MarketPulse is exploring how Hispanics choose to communicate and engage. If you consider the facts, outlined in the graphic below, you’ll see that not only are Hispanics more likely to own smartphones instead of landlines, but they’re more likely to browse and stream on their phones as well. These numbers represent a new generation of the U.S. Hispanic market, who embrace technology and use it frequently.

Colin Helms, senior vice president of connected content at MTV Networks, says that while mobile video viewing of the network’s programming continues to grow, tablet users are more engaged, with streams per user 80% higher compared with smartphone viewers. Helms spoke with eMarketer’s Rimma Kats about how viewers of MTV’s programming are consuming video content across a variety of platforms and device

Sofia Vergara has partnered with Kay Jewelers to launch her jewelry collection, SOFIA VERGARA so Sofia.

Eight major breakfast brands received top honors when the 2014 Wellness Brand Awards were announced today at the Hispanic Retail 360 Summit in San Antonio hosted by Stagnito.  The winners were chosen from among 240 CPG brands competing for a “share of stomach” in various breakfast sub-categories.  

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t).  by Stephen Palacios / Added Value    

If it says “mom,” is it a turnoff? Have we gotten to the point where marketing to “mom” works against us? Does “moms love this!” fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?

Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.

The Carlos Slim Foundation unveiled Acceso Latino, a free website created to provide U.S. Latinos easy access to tools and content about education, healthcare, job training, culture and more.

Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.

Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.