Agency

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to.

Much has been made of the NYT op-ed by Pamela Druckerman entitled ‘Miami grows up. A little.’  The author’s perspective is that of a tourist masquerading as a 3rd generation Miamian. After reading her piece, I am going to accept as a compliment what she clearly meant as an insult. Yes, as far as cities go Miami is a millennial.  By Saif Ishoof

Terra announced the Spanish pop star, ANTONIO OROZCO, as the next artist to perform on the “Terra Live Music in Studio” staget.

Two of the hottest topics in Hispanic marketing in 2014 have been the “Total Market Approach” and Hispanic Millennials. The emergence of the Total Market Approach in the last couple of years has kicked off a heated debate in the marketing industry around which marketing model makes the most sense.  by Jose Villa / SENSIS

Working for an agency that delivers work across all channels is a linguistic challenge when it comes to talking about media. We all seem to be hung up on describing the unnecessary: the relative age of media. Just today I was on a client call during which we were asked if “we could buy old media as well as new?” The answer is, of course, yes, but it made me think. What is old media?

As part of eMarketer’s CMO One-to-One interview series, Brad Maglinger, CMO of MapQuest, talks about the ubiquity of maps on mobile and about their effectiveness as a marketing tool.

Andres Cantor, the iconic sports anchor and analyst at Telemundo, Rubén Mendiola. President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion- “Going for the Next Goal”- on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis

The 4A’s announced its 2014-2015 Board of Directors and Board Officers, following its Board of Directors’ meeting in New York.  The officers, directors-at-large and regional representatives make up a 27-member Board that represents agencies of varying sizes throughout the United States.

A new survey on the travel habits of U.S. Hispanics conducted by Best Western International revealed mobile is a critical tool for Hispanic travelers on the go, with more than a quarter of respondents reporting they have booked travel reservations via mobile phones in the past year.

Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.

Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.

According to The National Law Review, the Supreme Court has issue a Summary Judgement against the US Hispanic Market focused conference company LatinVision headed by Carlos Vassallo corporate officer and principal shareholder of LatinVision, Inc.   The Summary Judgement allows plaintiffs to pierce the corporate veil of his company due to “a failure to adhere to corporate formalities, inadequate capitalization, commingling of assets, use of corporate funds for personal use,” an “overlap in ownership and directorship,” and “common use of office space and equipment.”

Thirty CPG brands have been nominated for the 2014 Wellness Brand Awards – Breakfast Category, with the winners to be announced August 14, 2014, at the Hispanic Retail 360 Summit in San Antonio, Texas. Nominees are CPG brands competing for a share of stomach in various sub-categories, including Cold & Hot Breakfast Cereals, Bars, Egg Alternatives, Frozen Breakfasts, Instant Breakfasts, RTE Pastries, Mixes, and Yogurt.  Two winners will be recognized per segment: Total Market, Millennials, Hispanic, African American and Non-Hispanic White.

Wealth owned by Hispanic families would triple in inflation-adjusted terms by 2025 if wealth-building trends observed during the past two decades resume. This would raise the share of total wealth owned by Hispanics to a new high.

The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.

The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.

When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.

Graphic novel legends Warren Ellis and Michael Allred join forces for the first time, to turn the BACARDÍ family story into an exclusive graphic novel.

US and global consumers spend a large amount of time with digital maps, but marketers have precious few opportunities to advertise to them in the current digital ecosystem.