Agency

Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.

When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.

Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately. 

Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.

One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”

The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.

Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come.  Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.

Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money.  By  Adam R Jacobson

A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges.   By Matt Barreto / Latino Decisions

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.

Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict — certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.

The “Musica y Destinos con Toyota” social media series launches with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3.

According to Accenture, the U.S. standard of living is in danger of declining by 9 percent by 20301 – back to the level it was in 2000 – due to three major economic threats: an aging population, lower workforce participation and a flat or declining labor productivity growth rate.

Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, so we mined our InsightStore for anything that bubbled up.

What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?

SSG decoded key differences between long standing insured and new ACA Exchange consumer, which could improve relationships and retention with current new ACA enrollees.

Blue Moon’s Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor.