Agency

GO Veggie!, formerly Galaxy Nutritional Foods, has named Whitney Velasco-Aznar to its newly created role of Vice President of Marketing.

Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.

The 2008 economic crash had a profound impact on the hopes and dreams of young adults coming of age in recent years. They grew up in boom times, forever optimistic about their futures–but today’s economy presents challenges they never expected. In this “next normal,” how have their career aspirations and experiences changed? And when there’s time for play, what do they do to unwind?

Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.

Nestlé USA, under its El Mejor Nido platform, and Superior Grocers nnounced the launch of a comprehensive campaign designed to help U.S. Hispanic consumers “Set the Table” for healthier, balanced meals and snacks for their families, while supporting 10 chapters of the Boys & Girls Clubs of Americ in the Greater Los Angeles area.

“Mama always knows best!” is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos.

One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention from marketers, who are challenging agencies to take advantage of the immediate opportunity. Are they thinking about their audiences in a screen-neutral way, then planning campaigns and creative so that it all tunes to each respective screen environment? Do they have the right technology partners and infrastructure in place to execute? Is the state of tracking and measurement mature enough to make it worth their while? As is typical, every monumental shift in media starts with what the advertisers want. But what about the publisher perspective?

The National Grocers Association (NGA) and the Center for Multicultural Science (CMS) recently conducted the first study to estimate how much the Hispanic shopper spends in the independent retail grocery channel.   The study found that Hispanics spend an estimated $22.8 billion in retail grocery stores (or 17% of the total estimated annual sales of the independent retail grocery channel).

LatinWorks  announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.

The Digital Place Based Advertising Association (DPAA) announced that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.

Latinum Network announced two new hires – Dave Jackson as Latinum’s Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community

Silvia Prado will be overseeing digital advertising sales for the entire Southeast region, as well as Latin America.

Native advertising is one of the biggest buzzwords this year in digital media, with many brands moving toward a new paradigm of creating sponsored content and in-stream ads that are more integrated with the user’s experience consuming digital content.

The global Best Retail Brands report ranks the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands—all by brand value. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

Even as consumer packaged goods (CPG) brand managers talk about the need to rein in marketing budgets, they are increasing spending on the digital video channel. Media buyers and agencies, too, are pointing to increased efforts by CPG brands to put more digital video online, according to a new eMarketer report, “CPG and Digital Video: Beyond Repurposing the Television Campaign.”

Lapiz promoted the Chicago Latino Film Festival with a new campaign, “All About Great Stories.”

Sensis together with ThinkNow Research  launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.

A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report.  By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray.  In 1960, the population of the United States was 85% white; by 2060, it will be only 43% white. Our intricate new racial tapestry is being woven by the more than 40 million immigrants who have arrived since 1965, about half of them Hispanics and nearly three-in-ten Asians.  Explore these shifts and examine America’s four generations through animated charts, graphics and videos in a new interactive essay by Paul Taylor that synthesizes findings from the new book, The Next America.