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In the 20 years since the North American Free Trade Agreement went into effect, Mexico has become a global manufacturing leader and a prime destination for investors and multinationals around the world. Yet the country’s economic growth continues to disappoint, and the rise in living standards has stalled. The root cause is a chronic productivity problem that stems from the economy’s two-speed nature. A modern, fast-growing Mexico, with globally competitive multinationals and cutting-edge manufacturing plants, exists amid a far larger group of traditional Mexican enterprises that do not contribute to growth. These two Mexicos are moving in opposite directions. The largest companies are raising productivity by an impressive 5.8 percent a year, while the productivity of small, slow-growing enterprises is falling by 6.5 percent a year (exhibit). And with employment growing faster in the traditional Mexico, more labor is shifting to low-productivity work.

Nielsen Catalina Solutions (NCS) has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and Entertainment (Clear Channel) first piloted this innovative measurement approach in 2013 and is one of the radio networks included in this study.

The State of the News Media 2014 is the eleventh edition of an annual report by the Pew Research Center’s Journalism Project examining the landscape of American journalism.

The Global Human Capital Trends 2014 report highlights 12 trends that embody ways that the 21st-century workforce is pushing organizations to innovate, transform, and reengineer their human capital practices. Read the report below, download the full report, and explore our survey data in the interactive Human Capital Trends Dashboard.

Over the last few decades, many Census Bureau studies have examined race reporting among Hispanics on the census questionnaire, but these studies did not specifically look at those who self-reported being of Hispanic origin.

Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption.  Deloitte’s eighth edition of the “Digital Democracy Survey” (formerly the “State of the Media Democracy” survey) reveals that over one third (37 percent) of U.S. consumers are now digital omnivores, a 42 percent growth over the previous year. This growth is primarily driven by continued tablet adoption (33 percent increase) and, to a lesser extent, smartphone ownership (18 percent increase).  Moreover, women, who made up over one-third (35 percent) of omnivores two years ago, now account for 45 percent of this group.

Technology and data will be large, critical value drivers in media, as important as the content itself. As we have known for decades in the analog media world, great content without distribution is like a tree falling in the woods. No one hears it (or sees or reads it), and it generates very little economic value. The same will be true of great content in the future, but data and technology are quickly replacing distribution as critical value-enablers. Great content without great data and technology won’t be consumed or monetized effectively.

mun2 has announced a collaboration with Allstate Insurance for the network’s new docu-reality series “Reinas de Realty.”  The 10-episode original series follows two Latina real estate moguls running their thriving, family-based Los Angeles house-flipping business and transforming Latino communities one flip at a time.

My last publication dealt with the heavily talked about “total market approach” to advertising.   That total market approach is derived from today’s move in our society into becoming Hybri-cultural.   By Enrique Turégano, alPunto Advertising – Tustin, CA

The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

For the second consecutive year, d exposito & Partner, ConAgra Foods and DDB San Francisco were recognized with a 2014 David Ogilvy Award, winning Silver in the Food & Grocery category, at an award celebration held last night at the Marriott Marquis in New York City’s Time Square.

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboration and decision-making responsibility.

These days, brands work with too many agencies, creating a sense of strategic competition, and the big-idea model has shifted to a series of smaller ideas, customized to a billion potential eyeballs. 

Playboy Enterprises, Inc. announced that the company has entered into a strategic partnership with global music superstar Pitbull. 

Sun Broadcast Group, Inc. announced that it has entered into an exclusive ad sales agreement with Envision Networks to represent their Spanish language inventory.

If Hispanic Adult Millennials could have their ideal work schedule, what would it be? Tr3s has the answers, drawing from data from its soon-to-be released 2014 Hispanic Adult Millennial study.

Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2013 rose 1.6 percent versus the year ago period.

Entravision Communications Corporation announced that the company has appointed Hilda Garcia to the newly created position of Vice President of Multimedia Content and Community Development, effective April 1, 2014. 

One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study.  About half of social media activity while users are watching TV relates to the TV programming.

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.