Agency

Nielsen announced the promotion of Mónica Gil to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team, effective immediately. Multicultural Growth and Strategy is a part of Nielsen’s External Affairs group and will drive business growth by providing market understanding and delivering comprehensive strategies to reach multicultural consumers.

As the media industry prepares for this year’s Upfront season, Univision Communications Inc. announced the launch of a major integrated marketing campaign, “Return on Influence.” The campaign, targeted to client-side marketers and advertising agency executives, focuses on debunking common myths about marketing to U.S. Hispanics. It also features Post Honey Bunches of Oats and Nissan as advertisers who have successfully driven sales with Hispanic consumers by partnering with Univision.

The paper illustrates in-image advertising’s effectiveness through five case studies with major brand advertisers including Activision, Cat’s Pride, Garnier, Mazda and the Northwest Dealer Group (NDG), each showing increases in key areas, such as brand lift, click-through rates, engagement, time spent, and more.

The agency was recognized by The Advertising Club of Western Massachusetts (ACWM) at a March 20 gala held in Springfield, Mass. at the Community Music School of Springfield.

Deals ending in no decision and failure to communicate brand value result in missed targets

Video is undoubtedly the new king of brand awareness online.

Once upon a time, in a universe far, far away, I worked on the agency side. While living and working in the ‘80s and ‘90s in swinging London, I was involved in lots of client presentations. To lighten up these presentations, we would give each other challenges: usually a word or sentence we had to somehow incorporate in the presentation. I was once given the task to include the sentence “like elephant droppings in the snow” without its being weird. How I succeeded is a story for another day…

The movie, which opens April 11 in the U.S., will be organically integrated in an episode of Hispanic TV’s longest-running and most popular reality beauty competition, “Nuestra Belleza Latina” (Our Latin Beauty), airing this Sunday, March 23. 

Enrique Marquez, a Leo Burnett planner, has been diagnosed with ALS and this is a fundraiser that’s going around to raise money for him.

We at HispanicAd.com post this fundraiser to help KIKE in the hopes that our Industry can show their support by contributing for his cause.

Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).

For eMarketer’s CMO One-to-One series, Yahoo CMO Kathy Savitt discusses the company’s refocus on users’ daily habits as well as innovating the platform to accommodate ads as amenable to a mobile-first sensibility.

The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen Audio Today report, 94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.

Test your knowledge of the relative populations of different geographic areas by participating in the U.S. Census Bureau’s version of “March Madness.” The Census Bureau’s Population Bracketology is an interactive data visualization allowing you to fill out your own bracket based on comparisons of state and metro area population. The objective is to pick the larger population between two metro areas or states and see how close you can come to a perfect score of 63. At the end, visitors can mouse over the choices to see the actual population numbers or view the data table.

New research by U-M Ross Professor Aradhna Krishna and her post-doctoral student Luca Cian shows static logos can create a sense of motion and enhance a customer’s evaluation of the brand. The research, backed by studies that tracked eye movements and surveyed engagement, is one of the first to how perceived motion from static images affects consumers.

According to 2013 data from Visible Measures, branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013. At 8.3 billion, views last year accounted for a huge chunk of this total—nearly 44%.

How important is harnessing big data for your marketing efforts?

Wouldn’t a brand be delighted to receive this kind of response to their product?

“I saw it and I just had to have it.”
“My family would be so much happier with it in our home!”
“I felt much safer after we bought one.”

Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.

According to a recent BDO USA, LLP survey, a majority (64 percent) of retail CFOs expect that online sales will grow in the year ahead, representing a modest decline from the number of CFOs expressing similar sentiments last year (74 percent). At the same time, 34 percent anticipate that their online sales will remain consistent with last year, up 62 percent from 2013. Despite this realignment, however, retailers are confident that e-commerce will remain a profitable channel in 2014: They project 8.2 percent growth in online sales this year.

AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.