Agency

With consumer privacy at the forefront of the nation’s collective consciousness given the recent Target data breach and ongoing NSA spying scandal, new Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing relative to their Baby Boomer parents.

Austin Specialty Foods is leading the mission to bring authentic “real Mexican beer,” defined as brewed and owned by Mexicans rather than multi-national European beer, back to the U.S. market starting with the launch of the Company’s premium authentic brewed-in-Mexico beer brands, Mexicali Cerveza and Day of the Dead Craft Beer, in Austin.

Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.

Our Kids of Miami Dade and Monroe has selected Balsera Communications to lead its public relations and digital communications efforts.

Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.

Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States.

Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

Graphic shows that among Millennials, Gen Xers, Boomers, and Silents, Millennials are more politically independent and more religiously unaffiliated.The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.

College enrollment for women and men, by genderEven though college enrollment rates among young people have risen in recent decades, a Pew Research Center analysis of U.S. Census Bureau data shows that females outpace males in college enrollment, especially among Hispanics and blacks.

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

As of February, men have regained 82 percent (4.9 million) of the jobs they lost during the recession, whereas women hold 17 percent more jobs on payrolls (68.0 million) than at their previous employment peak in March 2008 (67.6 million), more than recovering all the jobs they lost in the downturn.

By Carlos E. Cortés –  Univision INsights

My wife spotted it before I did.  “Look, sweetheart, they’re serving menudo at Jersey Burgers.”

There it was.  A mailer from Jersey Burgers advertising burgers, fries, omelettes, waffles . . . and “Menudo Saturday & Sunday.”

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage.

This past October, eight executives from companies that are leaders in data analytics got together to share perspectives on their biggest challenges. All were the most senior executives with data-analytics responsibility in their companies, which included AIG, American Express, Samsung Mobile, Siemens Healthcare, TD Bank, and Wal-Mart Stores. Their backgrounds varied, with chief information officers, a chief data officer, a chief marketing officer, a chief risk officer, and a chief science officer all represented. We had seeded the discussion by asking each of them in advance about the burning issues they were facing.

We all know that Millennials have the ability to interpret a message within a few seconds due to what has been characterized as a decreasing attention span. However, a recent study released by MIT is almost mind-boggling. According to the report, consumers can decipher what an ad or logo is saying in about 13 milliseconds, roughly 10 times faster than the one-tenth of a second the researchers had initially projected.

If you’re headed to South by Southwest Interactive this weekend, as I am, there’s a very good chance that you’re complaining about it. It’s too big and corporate. It’s full of — shocker! — marketers instead of geeks now. It’s been impossible to get housing downtown unless you’re willing to sell a kidney on Craigslist. The Driskill Hotel won’t be fun for late-night drinks anymore because some sports marketers have taken over the whole place. You know the drill.  I’ve been going to SXSWi for years, and I agree that some of those complaints are legit. I don’t like waiting in line for breakfast tacos, and I don’t like booking insanely overpriced hotel rooms that are a 10-minute drive from the Convention Center, either. Still, I’ll confess: I like the fact that the chaos makes us think about attention. There are some lessons for us all to learn about confronting the inconveniences of representing a brand in a chaotic space. (And why not learn these things when there are open bars everywhere?)

SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman  Alfredo “El Perro” Angulo.   

Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.

Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.

Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014.  For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.