Agency

Hispanics & Multicultural non-Hispanic generated six in ten of all new grocery buyers between 2011 to 2013. Health-Natural stores buyers growth rate was led by Most Acculturated Hispanic segment. Hispanics led in Mass/Discount growth rate. On the other hand, Least Acculturated buyers declined sharply for Hispanic Grocery stores and C- stores. Millennials led in the growth rate of Low-Tier and in the decline of Mid-Tier.

Celebrities. They appear to be the focal point of every PR campaign these days, don’t they? Whether it’s to open a restaurant, get donations for a charity, sell a t-shirt or just to lend heat to a cool brand, we publicists tend to look to celebrities as a quick solution to every problem. (I’m distinguishing between an advertising campaign, in which a celebrity is paid big bucks to essentially “act” in a TV or print ad, and a PR campaign, in which a celebrity lends his or her personal credibility to support a cause or an event or a product.)

With the advent of the ACA, insurers have two drivers: share AND profitability.  Most sales and marketing focus is on gaining share by securing the highest enrollment numbers possible.  Effective Growth Leaders are measuring business success beyond market share: The utilization cost and ROI of the new pool is an equally important goal of effective marketing. Companies can measure their success by drawing in a pool that may have both a higher likelihood to health coverage and a lower propensity to acquire preventable conditions, both of which impact the bottom line.   By Santiago Solutions Group

Consumers have already voiced interest in receiving personalized emails, and recent polling suggested that personalization would be a key trend across all communications this year. In a November 2013 study by Conversant, around three-quarters of US senior-level marketers and agency decision-makers agreed that “individualized messages and offers will be more effective than mass messages/offers” this year, and about the same percentage said “personalized one-to-one marketing is the future.”

“Fast is fine, but accuracy is important.” That quote is attributed to Wyatt Earp, but I think it applies to marketing as well.  In a world of marketing that is quickly being pushed towards data-driven methodologies, I would think accuracy is one of the most important criteria, wouldn’t you?

The Creative Capital – the digital agency assigned to the task launched a unique message campaign titled “Ponte Pa Lo Tuyo” or contextualized into English would be “Get with it and start making money”. The spanish-language campaign covered the areas of television, radio and print ads.

The high demand from Hollywood executives for fresh faces and a cohesive Latino entertainment entity has prompted the recent partnership of Isabel Echeverry/Kontakto Reps and Erika Olmos/Olmos Management to form Olmos Kontakto Entertainment.

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.

When it comes to their financial lives, some Hispanic Millennials like to have all their ducks in a row. Using Simmons data, Tr3s recently identified and analyzed this segment, called “Life Planners.” Representing a little more than 1 in 3 Hispanics 18-34, this group is optimistic, believes in seizing opportunities when they arise, strives to be well-informed, and doesn’t like the idea of debt.

Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.

Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for rum producer Botran Rums.

Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.

Batanga Media announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital campaign measurement tool.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

Quick! When you hear the word “Millennial,” what words come to mind? How about “entitled”? “Unemployed”? Or maybe “living at home”?

San Diego based Gutierrez Brand Group, (GBG) is adding new staff to serve both existing and new clients in need of Total Market advertising and marketing.

Marketers want content, but they need lots of help. According to the Content Marketing Institute’s 2014 trends report, 93% of B2B marketers say they use content marketing, but less than half (42%) think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.

How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can’t be sure.

The National Pork Board has selected República as its national multicultural marketing agency of record.  The farmer-funded non-profit commodity organization based in Des Moines, Iowa, is tasked with generating added value to the U.S. pork industry and increasing per capita pork expenditures.