Agency

According to the Daily News, the shake-up of the nonprofit group — sponsor for decades of one of the country’s best known ethnic parades — follows investigation by state Attorney General Eric Schneiderman into mismanagement of $1.4 million in corporate donations by Carlos Velasquez and his GALOS Corp. Velasquez agreed to repay the organization and accept a ban from future dealings.

Disparity among Millennials Ages 25-32 By Education Level in Terms of Annual Earnings …For those who question the value of college in this era of soaring student debt and high unemployment, the attitudes and experiences of today’s young adults—members of the so-called Millennial generation—provide a compelling answer. On virtually every measure of economic well-being and career attainment—from personal earnings to job satisfaction to the share employed full time—young college graduates are outperforming their peers with less education. And when today’s young adults are compared with previous generations, the disparity in economic outcomes between college graduates and those with a high school diploma or less formal schooling has never been greater in the modern era.

For the very first time, brands, rather than direct-response advertisers, are driving innovation in the digital marketing category.

Based on a thorough evaluation of the viewing patterns in broadband-only homes and an ongoing industry appeal to maintain stable measurement in local television, we have decided to exclude broadband-only TV homes from local TV measurement and ratings for the time being.

The digital radio space is undergoing expansive growth in usage, revenues and access modes. Radio listeners are tuning in to digital stations on an increasingly broad set of devices, including desktop and laptop computers, smartphones, tablets, in-car systems, and other consumer electronics gadgets.

On February 1, 2014 the Hispanic business and marketing community lost an advocate as Hector Galvan from Sprint passed away.

Hector was an avid champion of genuine Hispanic community engagement and supported countless Hispanic media, bloggers, and organizations dedicated to improving Latino communities. He served as an ambassador making sure the needs of the public were understood, well addressed and met.

A new group within the agency – Team Unilever Shopper – will provide Unilever with customized Shopper Marketing solutions comprised of resources from multiple WPP companies and associates, which include: Barrows, Bravo, Geometry Global, Kantar Retail, Lunchbox, Mindshare, Rockfish, Shopper2Buyer and TNS Global.

Catapult announced the formation of a new business unit, Catapult Vista, dedicated specifically to developing and integrating multicultural capabilities for Catapult clients.

Latinos are an important segment for businesses related to the movies. To illustrate the latest on Hispanic movie habits, Tr3s took a look in a recent report, “Hispanics at the Movies.”

Despite ongoing market uncertainty, retail chief financial officers are feeling more confident about the state of the consumer. According to a new BDO USA, LLP survey, retail CFOs forecast a 5.1 percent increase in total sales and a 4.8 percent increase in comparable store sales this year, marking a significant increase from the number expressing similar sentiments last year. A majority of CFOs (63 percent) indicate that they include online sales in their comparable sales projections, suggesting that some of this expected growth and optimism may be linked to the exploding popularity of e-commerce.

As brands look for new and innovative ways to meaningfully connect with consumers, entertainment, word-of-mouth marketing, and social media have never been more important. With its registration page now open, AHAA: The Voice of Hispanic Marketing has confirmed that Roberto Rodriguez, award-winning director and maverick in the entertainment business; Jonah Berger, author of best-selling Contagious: Why Things Catch On; and Christian Martinez, head of sales of U.S. Hispanic at Facebook, are joining a powerful roster of marketing elite at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30.

In 1994, Luis Miguel Messianu had the vision to create a multicultural advertising agency that would modernize Hispanic marketing, infusing deep and insightful knowledge of the ever evolving target audience to develop a culture-centric creative model. On February 8, twenty years after first opening its doors, what is now Alma celebrated two decades of accomplishments and evolution that have taken it from a start-up operation to a position as one of the leading multicultural marketing agencies in the United States.

Univision Communications Inc. announced an agreement with Centerstage Brands International, LLC to license an array of consumers products, services and promotions branded with the name and image of Pedro Infante, the late Latin American idol from the Golden Age of Mexican cinema.

Nielsen Local Buyer Reach is a solution that connects what viewers watch with what they buy, by linking proprietary Nielsen local television viewing data with actual consumer transactions and auto registrations.

Sabor Latino, a food industry trade show, will showcase products and services from this growing food and beverage sector on May 13 and 14, 2014, at the Pasadena Convention Center in the Los Angeles market.  The trade show and symposium will provide a marketplace for grocers, restaurateurs, schools, hotels, hospitals, foodservice, and food and beverage professionals to engage with suppliers and manufacturers of Latino food products and services.  From what’s trending to the authentic and healthy, the show will feature an exhibit floor, workshops, cooking demonstrations, and a symposium.

One of the contentions my co-author and fellow Online Media Spinner Joseph Jaffe and I are making is that “The Big One” is coming — or, actually, has arrived.

Huddled Masses Media, powered by MediaMath, The Cipher Group and The NorthStar Group announced a private multicultural advertising exchange.

The last year has been filled with talk about the virtues and the issues with the concept of total market advertising. In a recent article I posited that there are essentially three different models for multicultural marketing. Although the terms are being used interchangeably, the result is a great deal of confusion in the multicultural marketing world. This evolving lexicon has made its way into the agency side of the business. More and more Hispanic, African-American and Asian advertising agencies are adopting monikers like “cross-cultural agency” to describe themselves and have gone out of their way to label new ethnic assignments as “total market” AOR assignments.  by Jose Villa / Sensis

The New York Times (article), Fox News, MSNBC and others have made an inter-ethnic family the cause de jour (MSN’s take). Some marketers are continuing to push the envelope on ethnic norm shifts in the U.S. and what that means to their brand.  by Stephen Palacios, Executive Vice President, Added Value US

If you’re like most Americans, listening to the radio is part of your regular weekly schedule. In fact, 92 percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming…because it depends on your employment status.