Agency

Statistics released today from the U.S. Census Bureau’s Puerto Rico Community Survey show that the median household income for Puerto Rico and most of its 10 largest municipios held steady after the most recent recession. Puerto Rico’s median household income was $19,518 during the post-recession period of 2010 to 2012, statistically unchanged from 2007 to 2009.

In Q4 2013, total revenue was $2.59 billion, an increase of 63% year over year, compared with $1.59 billion in the fourth quarter of 2012. Revenue from advertising was $2.34 billion, a 76% growth in advertising revenue from the same quarter last year. Approximately 53% of ad revenue came from mobile, up from approximately 23% of advertising revenue in the fourth quarter of 2012.

SDPnoticias.com announced it will be launching in the U.S. in the summer of this year.

A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.

The Hispanic Public Relations Association (HPRA) announced the launch of its newest local chapter, HPRA Miami.

Terra launches “Terra Live Music Home Sessions” with the all-new 2014 Honda Civic Coupe. Building upon the success of “Terra Live Music”, Terra launches a new program to connect brands with consumers nationally and locally, on and offline.

Vision Strategy and Insights (VSI) announced the launch of a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers.

Ace Metrix published a second study on the effectiveness of celebrities in video advertisements. The report builds upon a previous study that found, in general, ads with celebrities do not perform as well as ads without celebrities. The study explores the overall effectiveness of more than 1,200 celebrity ads while employing an innovative statistical approach to identify the “pure impact” of over 60 of the most frequently featured celebrities, including a sample of mascots and brand franchise characters.

Richards/Lerma has extended its Latin American operations to Buenos Aires, Argentina, and grown its creative services operations.

The cookie has proved to be an effective and efficient solution to many problems, but with the evolution of the internet and new technologies, an over-reliance on the cookie has led to a variety of issues for industry stakeholders and consumers.

In the past, Latinos who wanted to participate in some parts of American society felt they had to hide aspects of themselves to fit in. Today, that cultural zero-sum game is long gone – and our differences make us cool. Hispanics make up such a large proportion of young people in America that they’re not just participating in mainstream American culture, they’re increasingly defining it. And that doesn’t make them any less Latino.  

Since the dawn of modern advertising, marketers have been trying to figure out what works. After years of spreadsheet addiction, educated guesses and gut-based optimization, the advent of advanced analytics tools has provided marketing organizations with far better — and far more automated — decision-making and forecasting capabilities.

Branding has been around for hundreds of years. The word “brand” is derived from the branding or burning of a mark into the hide of cattle to differentiate one from another. Bass & Company claims to have the world’s first trademark with its red triangle logo. Wine jars found at Pompeii have indications of product branding on them. Branding creates differentiation. When done effectively it creates positive awareness and, ultimately, value.

Xoom Corporation ( has introduced three new television commercials for the U.S. Hispanic market.  The ads began airing this month and all speak to the message of mobile convenience.

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.

In marketing we have sort of considered ourselves part of the start-up world, happily playing along while killing the print industry, radio, journalism — and, a little more reluctantly, television. We are hobnobbing, slightly star-struck, with Mark Zuckerberg, Marissa Mayer or Eric Schmidt, and pushing advertisers into any and all digital media.

Entravision Communications Corporation announced that Andrew Polsky has been appointed to Vice President of National Digital Marketing Solutions.  He will manage a team of national digital marketing solutions executives across the U.S., and will work closely with Entravision’s big data analytics division, Luminar.

Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and automotive practice leader.

As the global economy continues to recover, a majority of companies intend to pursue growth opportunities outside their own industry sectors as digital technologies help create new higher growth markets, according to new research by Accenture.

This Miami-based PR agency will focus on raising Pulpo Media’s overall corporate brand presence in the United States as well as increase awareness of its leading technology and marketing solutions leveraged by its expansive blue-chip customer base.