Agency

Our responsibility is to uncover the “truth” of consumer experiences. The kernel of truth that yields insight is what we hang our hats on – and it’s what truly defines client success. And it only comes through meaningful connections with people.

The end-of-year holiday shopping season seems to start earlier and earlier each year, as retailers are already rolling out their holiday promotions. And those efforts appear to be working, as nearly one quarter (22%) of U.S. consumers report that they’ve already started their holiday shopping, according to the Nielsen’s 2013 Holiday Spending Forecast. Holiday shoppers can also be notorious procrastinators, as 60 percent say they will wait a bit before they start their shopping.

Honey Bunches of Oats and Walmart are redefining the fun for holiday shoppers by hosting a shopping bus full of entertainment, prizes and great deals for Latinos in New York and Los Angeles on Saturday November 16th and November 23rd.

Univision Communications Inc. announced the launch of the Univision Deportes app on Xbox One
 

When I walked away from the ANA multicultural conference on Wednesday I felt high. No, I wasn’t smoking anything. I was high on what several presenters called the “Kool-Aid” of the “total market.”  By David R. Morse / New American Dimensions, LLC

There has been a pivot in the last five years to a new lexicon and strategy of integration in the world of Hispanic, and multicultural marketing. The rapid growth of Hispanic, Asian, African-American and other ethnic populations, and the trend towards ethnic “minority majorities” has moved multicultural marketing out of the silos and into the C-suites of many large companies. What was once a niche is now mainstream.  By Jose Villa / SENSIS

Xoom Corporation  has introduced two new television commercials for the Latin American market as a part of the “Better Way” campaign launched in 2011.

Rincon & Associates released a white paper entitled “New Test Reveals Your Latino IQ” – which presents some unexpected findings when comparing Latinos and non-Latinos on their knowledge of general characteristics about U.S. Latinos. 

Increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season, according to Deloitte’s 28th annual survey of holiday spending intentions and trends.

13th Floor Studios announced that Sue De Lopez has joined the team as Chief Marketing Officer. De Lopez will focus on promoting its main service as Content Marketing Solutions Company to US Hispanic and Latin American markets.

In the last decade, multicultural populations have grown to wield enormous power both on Wall Street and on Main Street. Not only are they influencing pop culture, entertainment and cuisine, but they are also driving significant changes in corporate board rooms and evolving the marketing industry. Today, marketing strategies are under great scrutiny in response to the explosive growth of multicultural populations. As many companies seek to reconcile and recalibrate efforts toward multiple market segments, questions arise with regards to the potential of defining and addressing a Total Market Strategy.

Recently, Tr3s revealed some new findings about Hispanic Adult Millennials and work. The employment picture has improved for bilingual Hispanics and non-Hispanics 18-34, but joblessness has continued to climb among foreign-born Hispanics.

Whether they’re selling canned soup or disposable diapers, most consumer packaged goods (CPG) brands want the same thing from their advertising campaigns: to create a deep affinity for their brands so that consumers think of nothing else when it’s time to buy. 

Big Data holds many promises for companies—some of which it is already delivering on, and some of which have yet to be realized.

The Council of Public Relations Firms (Council announced the election of John Echeveste, partner of VPE Public Relations <http://www.vpepr.com>  in Los Angeles, to the organization’s board of directors.

RELUCIR, a new unisex hair and skincare product line, has been launched by the Wayland Soap Company.

Underwhelming fall sales and continued economic and Federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season.

Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the Interactive Advertising Bureau (IAB) and Winterberry Group, entitled “Programmatic Everywhere? Data, Technology and the Future of Audience Engagement.”

Mattel, Inc. is gearing up for the holidays with the launch of its first Spanish-language multi-brand marketing campaign. Launched on November 1st in Los Angeles, Houston and Miami, ‘toy feliz is a 100% Hispanic-oriented effort, which spans brands and multi-media marketing platforms.

Arbol publishes four magazines: Automundo, Que Pasa Vegas, Transporte Latino, and Estilo Hogar. Although each targets a different market, they are all published and distributed monthly throughout the US.