Agency

Casa Latina is teaming with Empire BlueCross Blue Shield to host their first annual Casa Latina Home Expo on November 9, 2013 at the Altman Building in NYC.

Welcome to the 2013 ANA Multicultural Marketing & Diversity Conference entitled “Marketing to a Multicultural Nation” – a very appropriate title considering the latest reports on the continuing growth of multicultural groups in our country today.   By Gilbert Davila / CEO of Davila Multicultural Insights & Chairman of ANA Multicultural Board
 

At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced its new executive committee, with Aldo Quevedo, principal and creative director of Richards/Lerma, assuming the chair position. Quevedo will work closely with the board of directors, AHAA’s advisory board and Executive Director Horacio Gavilan to continue implementing advocacy and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

The South by Southwest (SXSW) Conferences & Festivals is internationally renowned to be a stage for innovation in the areas of film, music, interactive technology and more. SXSW is excited to announce its newest initiative, SXAméricas. SXAméricas is a programming track within SXSW that will bring together leaders and innovators from the U.S. and Latin America.

Even in a multi-channel environment, TV advertising typically makes up the largest portion of a company’s marketing budget. Nielsen’s TV Brand Effect with Segmentation Report , defines how your advertising dollars can truly make an impact.

This report is based on the results of a large-scale, nationally representative survey, the second in Common Sense Media’s series on children’s media use; the first was conducted in 2011 (Zero to Eight: Children’s Media Use in America). By replicating the methods used two years ago, we document how children’s media environments and behaviors have changed.

With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend.

Diana Brooks and Vivian Santos, co-founders and managing partners of VSBrooks ADVERTISING, a Coral Gables, Fla.-based integrated marketing firm, announced the firm’s new principals: Group Account Director Veronica Carrillo,Director of Administration/HR Barbara Marchena, Director of Interactive Media Daniel Timiraos, Comptroller/Business Manager Marlene Torres, and Director of Broadcast Production Eric Zamorano.

EPMG announced the launch of Market Tour, an online video series showcasing the uniqueness of the top multicultural markets in the United States. One year in the making, the highly anticipated web series features interviews with prominent community leaders, publishers of multicultural media, and C-level executives.

Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

CPG brands are focusing on direct-to-consumer (DTC) channels as they build out more robust digital services. When CGT and Wipro polled CPG executives in North America in July 2013, they found that 39% believed direct-to-consumer channels were driving the most digital revenues for their companies.

Left unchecked, market forces continually conspire to deplete profits. Powerful business strategies can counteract those tendencies, but good strategy is difficult to formulate.

Kreative Kontent announced that Puerto Rican director Luis Enrique has joined their list of directors.

Dot Latin LLC announced GoDaddy, has signed the Registry-Registrar Agreement for the .UNO domain extension, specifically designed for the Hispanic and Latino communities, worldwide. .UNO is the first global web extension dedicated to Spanish-speaking businesses, consumers and individuals online.

Grupo Gallegos announced it was recognized by the 2013 Jay Chiat Awards. The agency won a silver award for its “Bedtime Stories” campaign with the California Milk Processor Board, the state-market trade group that created the original “Got Milk?” campaign.

Hispanic Adult Millennials place a high value on marriage – but they also see it as risky. Hit hard by the recession, money is a major impediment to finding a partner and setting a wedding date.

Mexicans and Salvadorans share a positive image of the U.S. Many believe that people who move to the U.S. lead a better life, and most of those who have family or friends who migrated say they have accomplished their goals while there. Salvadorans, 67% of whom have family or friends in the U.S., express particularly favorable opinions of the U.S.; nearly six-in-ten would move to there if they could. Many fewer Mexicans (35%) say the same.

Though companies are facing profound consumer changes largely driven by the digital shift, Accenture’s ninth annual Global Consumer Pulse Research reveals that most companies across industries have been playing not to lose.

Create strategic marketing plans that result in more impactful business decisions with comprehensive 2014 U.S. demographic reports and maps. Updated reports include population statistics, demographic estimates and projections, and consumer profiles that let you analyze markets, select site locations and reach your customers more effectively. 

The agency perception is that most RFPs are rigged in favor of one agency, and if you aren’t that agency, you’ll spend a lot of time crafting an RFP with little chance of winning.