Agency

Burdened by an uncertain economic situation and reeling from a breakdown in institutional trust, Generation Edge, or Gen Edge, the post-Millennials, meanwhile, have taken on a gritty persona rooted in a realistic approach to their careers, relationships and personas. One that younger Millennial’s feel they can learn from.

As advanced analytics capabilities have emerged as an enabler of success, we are now seeing new paradigms in how marketing campaigns are measured and investment decisions are made.

When it comes to multicultural marketing, many organizations struggle to answer the question about whether multicultural marketing ROI is justifiable. But, think about it. Isn’t that like asking whether it makes sense to market to only some consumers who buy our products and services because we can’t figure out the value of marketing to all current or potential buyers? Does it really make sense to decide that marketing to a segment of our consumers is a discretionary investment?  By  Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.

New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.

A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.

A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. But through some basic techniques I was able to secure a decent nest egg.

The agency developed a series of images that show children with prematurely aged faces. The inspiration was a line in a Mexican news article titled “Obesidad y sus cifras en México” that stated “Today’s obese children will be senior citizens by the time they’re 30.”

Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.

Multicultural Health Marketing. The magazine features articles authored by the key thought-leaders in the multicultural health marketing sphere and focuses on best practices for reaching the key multicultural populations in America such as African Americans, Hispanics, and Asian Americans.

For several years, young users with disposable income who were typically males were the dominant demographic using the internet in Mexico, and evidence points to that same group as the typical early adopters of new technologies and activities such as instant messaging, social media and ecommerce.

My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically.

Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season.

It’s that time of the year when all the marketing world is awash in its usual sea of pink, it seems like a good time to ask why so much cause-related branding has so little emotional clout. No matter how well planned, breast-cancer pink (not to mention save-the-environment green or prostate-protecting blue) has often become invisible to cause-bombarded consumers.

MiTú announced that it has launched a male focused channel: MACHO.

The Labor Department released its delayed Jobs Report on Monday, announcing that American employers added 148,000 jobs in September, well below the forecast of 180,000.  For the youth of America, transitioning into adulthood has become more delayed and harder to reach – a reality that will result in a lasting impact on the country’s society and economy, and play into the “lost generation” that many economists have identified for millennials.

ESPN Deportes announced the return of Dream Job: El Reportero, the nationwide search to find the final member joining the network’s team of soccer experts in Brazil to report from the world’s biggest soccer stage, World Cup 2014.

Sun Broadcast Group, Inc. announced that Gina Suarez has joined the company, effective immediately, as Manager of Affiliate Sales. 

According to industry insiders and media sellers, Coconut Grove based Marca Advertising has been assigned the media planning and buying responsibilities for Payless Shoes Source.

Talk about connectivity! Nowadays, consumers are able to touch brands in all manners of ways. Whether it’s through a Website, smart phone, tablet, call center or retail location, the times, places and manners in which brands can make an impression – satisfactory, neutral or unsatisfactory – are infinitesimal and ever-evolving.

A focus group is not a question and answer session.  For that you can simply interview people individually in person or on the phone.  The focus group is a focused discussion to understand how people think and feel about ideas.  By Felipe Korzenny, Ph.D.