Agency

Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com.

We talk all the time about what the future will look like, and this past week I heard some fascinating conjecture about the future of smart devices and the “Internet of things” during a jaunt across the pond to London for an IAB UK event.  That kind of discussion is what fuels most of us in this business because we feed on the promise and excitement of what’s coming. But the question remains whether or not each of us will be ready for it when it arrives. To embrace the future requires a change in behavior, and that’s not always easy. 

It is a paradox that measurement, a discipline so predicated on objectivity, can  sometimes be so subjective.

The Latino Digital Video Summit will be unlike any event ever assembled with an exclusive focus on how Latinos are influencing the Digital video space from a media, marketing and entertainment perspective.

Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube.

Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube.

There’s no denying the popularity of pizza, especially when it’s National Pizza Month in the U.S. And when you consider the size of this $40 billion pie, that’s a ton of slices. In fact, Americans consume 350 slices per second.

Lopez Negrete Communications, Inc. has opened an East Coast office in New York City. The new East Coast office is located at 747 Third Avenue at the corner of 47th Avenue in Manhattan.

In our July 25th e-newsletter, we talked about how the lingering effects of the Great Recession have opened a new era in U.S. society we call Societal Reset, as consumers adjust their behaviors to meet more realistic economic expectations. One marker in many food categories is the growing appeal of Private Label brands (i.e., store brands) across several demographic segments.

Tr3s’s study recognized that Hispanic dads are behaving differently from their own fathers – and another recent study also focuses on the changing role of fathers.

Most Hispanics Unable to Name A Hispanic Leader…But Most Say It Is Important for the Community to Have One

It’s easy to think of advertising campaigns on mass media channels like television as a completely different animal than ones designed specifically for digital channels. But research shows that the two can work in tandem to yield good results.

The Retail Feedback Group (RFG) released the 2013 U.S. Supermarket Experience Study.

According to A Brave New World: Recruiting Talent in a Digital Age, a new “playbook” for practitioners in the field, social recruiting has become top-of-mind for human capital leaders and talent management professionals seeking to attract and retain top talent.

There is art and science that goes into branding and rebranding

Furniture retailer Rooms To Go and Latin World Entertainment Licensing announced the launch of its furniture line with Modern Family star, Sofia Vergara.

Several Hispanic agencies have started seeking out General Market accounts because this is “the new mainstream” after all. And a few more General Market agencies have opened up multicultural divisions–or hired key Hispanic/AA/Asian executives and creative directors.  The controversy, in essence, has died down and, in general, people accept that marketing to this new generation requires a brand new cultural model.  by Ken Muench / The Collider Lab

Eventus and the Celia Cruz Estate, honored the Queen of Salsa’s birthday today with a custom-designed Google Doodle celebrating her life and legacy. Google, Inc. chose the music icon, who died in 2003, to grace their search engine’s home page today, on what would have been her 88th birthday.

The US automotive market is mature, which makes any demographic primed for growth an important component for volume brands. The US Hispanic automobile shopper is very much in play, considering more brands while outpacing the industry and other minority groups in terms of year-over-year sales volume growth, according to a new eMarketer report, “US Hispanics and Autos: The Next Generation of Growth.”