Agency

Before I started my own PR company, in the days when I still had to perfect my resume, buy the perfect interview suit, and meet a public relations executive for an interview in an office with fluorescent lighting (shudder), there were certain things I knew to be true

Earlier this year, I keynoted at the ANA’s Digital and Social Media Conference. My topic was why it’s time to stop talking about the next big thing (NBT) in digital. As if that wasn’t provocative enough, I participated in a Q&A where I was asked to comment on the growth of real-time marketing (RTM).

This is the fourth in a series of articles in which the Added Value team in Paris explore the marketing opportunities offered by the five senses. We’re getting up close and personal with how the sense of touch can foster deeper emotional attachment with brands…

Soccer in the Streets empowers underprivileged teens with skills and life lessons, such as personal responsibility and job readiness, through soccer clinics delivered by young, bright, culturally competent role models.

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

The Hass Avocado Board (HAB) announced Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the United States and encourage them to include fresh Hass avocados in their everyday meals.

When hiring former star colleagues is not possible, I scrutinize potential hires based on 10 criteria, no matter the role. These criteria do a good job of surfacing truth to make a good decision in the least amount of time.

Success is subjective and to each their own, but if you’re looking for ways to make your weekend more productive, we created this infographic just for you!

This year’s event had a special emphasis on the health and wellness of the Hispanic community. 

A new report, Hispanics Go to the Movies: Starring Mobile and Social found that Hispanics’ movie-going habits far exceed that of the general US population, however discovery and purchasing habits were not as technology-driven as expected, given recent Hispanic mobile usage statistics.

For many years, firms—including eMarketer—have equated formats like banners, rich media, sponsorships and video with brand advertising, while search, classifieds and directories, email, lead generation, and mobile messaging were proxies for direct-response efforts. But in today’s digital ad ecosystem, the lines between objective and format are blurring.

Yours (HispanicAd.com) was the only media outlet I’ve seen that directly addressed the hundreds of millions of dollars in revenue that was saved by having the U.S. men’s team storm back during stoppage time and prevent the Nightmare Scenario from unfolding.

Telefonica Digital and Rhapsody International announced a wide-ranging strategic agreement to take a leading place in the fast growing streaming music market.  It paves the way for Napster, a Rhapsody owned brand, to enter the Latin America market via the transfer of the hundreds of thousands of existing customers of the Sonora music service.

We all know the cliché: imitation is yadda yadda yadda.  by Gonzalo López Martí / AtkinsLopezMarti.com

The new campaign strategy of “Has it All” depicts the personality of each region through stunning visuals and inspiring music.

If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video online ecosystem.

For years, Tr3s has documented the trials and tribulations of Latinas planning their quinceañeras on its hit show Quiero Mis Quinces. These coming-of-age parties for girls turning fifteen are a rite of passage in many parts of Latin America – and as the Hispanic population in the U.S. grows, they’re becoming big business.

Over 52 million strong, Latinos are affecting every aspect of the national landscape—pop culture, the workforce, consumption, politics and America’s identity as a nation. And from Sept. 15 to Oct. 15, Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as the contributions U.S. Hispanics have made to the nation.

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

The importance of emotions in building strong relationships between brands and consumers is well-documented. But nowadays, it’s not enough simply to tell an impactful story with words alone… Marketers are increasingly finding that the most powerful emotions are those that are anchored in multiple senses – creating an engaging experience means knowing how to tell a story that uses colours, aromas, sounds and sensations as part of a multifaceted and multi-layered narrative.