Agency
Different countries. One shared experience: Argentine asado with Argentine Beef.
They came from different backgrounds but had one thing in common: they’d never experienced a true Argentine asado. So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, filmed it reality-style, and created content to promote our beef around the world at fairs and beyond.
TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising
You Can Succeed—Even During an Industry Slowdown
We’ve all heard the old adage: Keep marketing during a downturn, and you’ll reap the rewards when the market rebounds. Here’s proof that it’s still true—even in today’s challenging spirits industry. By Roberto Orci
2025 Deloitte Back-to-School Survey
In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during the past few years of high prices. Expected spending per child ($570) is flat year over year, as parents expect to focus on just the essentials. Retailers that can appeal to the value-seeking consumer will likely be best positioned to capture part of the $30.9 billion in potential sales (flat YoY) up for grabs.
In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency
As technology evolves and AI continues to move at the speed of light, major advertising holding companies are acquiring AI firms and developing proprietary platforms at a rapid pace. Data-driven insights, campaign automation, and predictive targeting are being turbocharged by these acquisitions. In this way, holding companies are beginning to look and act more like platforms and are reshaping the infrastructure of modern marketing.
The evolution of commerce media: Navigating a new era in advertising
Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped retailers enter the media business. Leveraging shopper and transaction data, RMNs help brands reach prospective customers through their websites, apps, and even off-site channels.
How can you approach the CFO to argue for greater investment in your brand?
The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of a medium-sized pet food brand, knows well that she needs to translate her business’s ambition into focused brand objectives for her marketing team.
¡Nos Vamos al Mundial! Buchanan’s Whisky and Fútbol Announcer Andrés Cantor
With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan's Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a custom chant, and transforming city blocks into vibrant celebrations that are unapologetically Latino and unmistakably Buchanan's.
La Pluma del Circulo – J. Luis Tellez ”How PULP’s Common People Rebuilt the 90s”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. J. Luis Tellez ”How PULP's Common People Rebuilt the 90s”
d expósito & Partners celebrates its 20th Anniversary with the slogan “Let’s dex!”
With a balanced mix of joy, pride and reflection, d expósito & Partners is celebrating its 20th Anniversary. “It may sound like a big deal but what really counts is the human journey, and the greatest celebration comes from brands breaking barriers and transcending the ordinary,” says the co-founder of the agency also known as dex, Daisy Expósito-Ulla, Chairman/CEO. Founded back in 2005, on what some remember as a festive “5 de mayo,” it all happened after Expósito-Ulla had left the iconic The Bravo Group, the Young & Rubicam/WPP agency she had helped rise to the top, surpassing all standards of measurement in the Multicultural field. Within two years of unburdening herself from her restrictive non-compete obligations, she along with her husband, award-winning filmmaker Jorge Ulla, acquired a major stake in CMS Partners, an ad shop created by some of her current and former colleagues, Gloria Constanza, Fernando Fernández, Mary Miqueli and Catalina Saldarriaga. But has it been easy?
ANA/4As Standardized RFI Template for Marketing Services
The primary objective of a Request for Information (RFI) in selecting marketing services is to provide the advertiser a baseline understanding of various marketing solution providers and their capabilities, particularly when the potential solutions are numerous or unclear. The RFI acts as a screening tool, allowing an advertiser to gather fundamental information from various agencies about their location(s), size, expertise, creative and/or media approaches, data capabilities, and overall fit.
10 facts about teens and social media
Public health experts, lawmakers and parents have cautioned about the effects of social media on America’s teens. But what do teens themselves think? In 2024, Pew Research Center surveyed U.S. teens ages 13 to 17 – and their parents. We asked about teens’ experiences with social media and their views about its impact on their lives
While Brick-and-Mortar Stores Closed, New Electronic Shopping Firms Created Jobs
The retail industry supports over a quarter of U.S. jobs, and according to the Bureau of Labor Statistics’ Occupational Outlook Handbook, 18% of retail salespeople in 2023 were employed by firms that sold clothing, accessories, shoes and jewelry.
Field of Bachelor’s Degree in the United States: 2022 [REPORT]
According to the American Community Survey (ACS), 35.7 percent of adults aged 25 and over had a bachelor’s degree or higher in 2022. As more individuals obtain bachelor’s degrees, it is important to understand differences in the types of degrees that people have. The field of degree (FOD) that individuals obtain affects the occupation they pursue, the economic returns they can anticipate from obtaining their degree, and even where they choose to live.
CMOs Must Adapt Their Brand Strategy as Survey Shows 70% of Consumers Tighten Spending, Shift to Smaller Purchases, and Adjust Savings Habits
As U.S. consumers adjust their behaviors due to concerns over possible price increases due to tariffs, CMOs must prepare now to adapt their brand strategy, positioning and messaging in order to compete, according to Gartner, Inc.
La Pluma del Circulo – Victor Vetancourt ”Sin cura algunA”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Victor Vetancourt ”Sin cura algunA”
The Impact of Immigration Enforcement on Hispanic Communities and Businesses
As a Hispanic agency based in Los Angeles, we’re not just observing what’s happening—we’re living it alongside our families, neighbors, clients, and colleagues. The recent immigration enforcement activity across many cities in the U.S. has disrupted lives, created fear, and sparked protest. It’s affected people where they live, work, and shop.
Latino Entrepreneurs, Mexico, and the Market Opportunity Brands Can’t Ignore [PODCAST]
In this new episode of The New Mainstream podcast, Israel Serna, entrepreneur and Partner Marketing Manager at Autodesk, shares how his work in digital education, entrepreneurship, and cross-border collaboration is reframing what it means to do business in a global, multicultural economy.
Adapt or Fall Behind: Why Flexibility in Ad Operations Is Now a Strategic Imperative
The past few years have required media executives to navigate some of the most unpredictable conditions our industry has ever seen. A CPM freefall in 2023. A $10 billion surge in political advertising in 2024. Mounting pressure to deliver faster, cheaper, better — on every screen, all at once.
Streaming Surpasses Linear – But TV Is Not Dead Yet
For the first time in the four-year history of Nielsen’s monthly TV consumption report, The Gauge, streaming has officially overtaken cable and broadcast combined. In May’s dataset, streaming captured 44.8% of total U.S. TV usage, while cable and broadcast together accounted for 44.2%, down significantly from their positions at the report’s launch in May 2021. That shift is the headline, and it’s deserved. Streaming is now the single largest format in American television consumption.
